Senior Creative Director

Job Description

Job Description

Salary : $85k to $110k

Position Summary

Lava Island is seeking a Senior Creative Director (SCD) to define, shape, and lead the brands creative vision across all guest, employee, and partner touchpoints. This is a foundational leadership role that combines strategic direction with hands-on execution, ensuring Lava Island stands out as a visually distinctive, engaging, and cohesive brand experience.

The SCD will serve as the organizations top creative and marketing leader, building the bridge between brand strategy, guest experience, and business goals. Initially operating as both a creator and director, the SCD will oversee design, content, and media execution while establishing scalable systems, workflows, and a creative culture. Over time, this role will evolve into building and mentoring a high-performing creative and marketing team.

Key Responsibilities

Creative Strategy & Direction

• Translate Lava Islands brand strategy into compelling creative campaigns, assets, and guest experiences.
• Establish and enforce brand standards, style guides, and creative principles to ensure consistency across all platforms.
• Direct the development of campaign concepts, brand storytelling, and multimedia content that align with sales, guest engagement, and operational objectives.
• Provide creative leadership to ensure all touchpointsdigital, social, video, print, in-park, and employee-facingreflect the Lava Island brand.

Design & Asset Production

Brand & Marketing Integration

Leadership & Department Growth

Qualifications

Required

Preferred

Success Metrics

Successful recruitment, onboarding, and mentorship of creative / marketing team members