Marketing Specialist- Social Media & Content Creation

Marketing Specialist- Social Media & Content Creation

The Social Media & Content Creation Marketing Specialist executes social media strategies, content creation, and audience engagement to promote both casinos, hotel, all amenities, events, and promotions. The Social Media Marketing Specialist's role involves creativity, communication, analytics, and attention to detail. This role ensures maximum visibility and engagement across all casino / hotel offerings with the main focus on real-time engagement, community building, visual storytelling, and daily content. This position will have access to confidential and proprietary information.

Primary Duties & Responsibilities :

• Greet all guests and Team Members in a friendly, open manner.
• Conducts oneself in a positive and professional manner, acting as a role model for all Team Members.
• Maintain knowledge of all current and upcoming promotions and events at Odawa Casino Resort.
• Under the direction of the Director of Marketing implements the operational budget for social media, monitoring expenditures to maximize return on investment (ROI) ensuring cost effective spending allocation across all channels.
• Coordinates social media contracts through proper channels, ensuring compliance with internal policies.
• Administer and optimize performance across social media platforms by maintaining and updating organizational profiles, ensuring consistent branding, and growing audiences on Facebook, Instagram, Twitter, TikTok, and other emerging channels.
• Collaborate with the Director of Marketing, Digital & Traditional Advertising Specialist, and agency partners to develop, execute, and optimize programmatic and paid media campaigns across display and social platformsensuring alignment with brand objectives, target audience insights, and real-time performance data.
• Coordinate and be on site for photo & video shoots.
• Ensure all creative assets, including layouts and mechanicals, adhere to Odawa Casino's graphic standards, are proofread for accuracy, and maintain consistent branding across all social media and marketing channels.
• Under the direction of the Director of Marketing, write engaging captions, craft compelling stories and design visually appealing graphics (shooting photos / videos, Live content, GIFs and reels).
• Research trends, identify target audience and analyze competitors to inform content creation and determine the best platforms and times to post content.
• Uses various platforms to enhance Odawa Casino's online presence and engage with its audience.
• Monitor and respond to community engagement (comments, messages, tags).
• Under the direction of the Director of Marketing create & maintain a social media content calendar ensuring posts are scheduled strategically across various platforms to maximize engagement.
• Utilize AI-driven personalization, tailoring posts and content based on guest analytics, AI insights, player behavior and CRM data.
• Attend property events on various shifts to create live or quick-turn content.
• Ensure all marketing and advertising activities across digital and traditional platforms comply with gaming regulations, responsible gaming messaging, and data privacy laws; stay current on industry trends and regulatory changes to maintain full compliance.
• Conduct A / B testing for ad copy, images, and offers to maximize engagement and effectiveness.
• Ensure posts are appropriate, respectful and align with Odawa Casino's guidelines.
• Differentiate the brand in a competitive gambling market through compelling storytelling and unique value propositions.
• Monitor and analyze social media and advertising metrics such as engagement, reach, and website traffic to evaluate campaign effectiveness; implement data-driven strategies and recommend adjustments to improve performance and maximize ROI.
• Analyze market trends, competitor strategies, and consumer behaviors to refine social media initiatives.
• Work closely with internal departments and external agencies to develop and execute engaging creative video content and high-impact messaging for multi-platform marketing ad campaigns.
• Attend all meetings & complete all training as required.

System Access : Microsoft Office Suite, Internet, and BrightSign

Upholds Odawa Casino Mission statement in all aspects of position :

Mission : We create excitement and memories.

Values :

Minimum Qualifications :

Preference : Applies to Native Americans in accordance with applicable tribal law.