Director of Sales - Hotel Swexan

The Opportunity

We are seeking a dynamic and visionary Director of Sales to lead Hôtel Swexan's sales strategy and business development efforts. This individual will be responsible for driving revenue across group, corporate, leisure, and event segments, positioning the hotel as Dallas' premier independent luxury destination.

The Director of Sales will lead a high-performing team, cultivate long-term client partnerships, and collaborate closely with Revenue Management, Food & Beverage, Rooms and Marketing Team to deliver a unified commercial strategy. The ideal candidate will combine strategic leadership with hands-on client engagement, ensuring that Hôtel Swexan not only meets but exceeds its revenue and brand goals.

Key Responsibilities

Strategic Leadership

• Develop and manage the annual sales and marketing plan, including budget and forecast.
• Provide regular sales performance reports to leadership, complete with forecasting, budget variance analysis, competitive benchmarking, and proposed remedial actions.
• Oversee hiring, coaching, and ongoing development for sales team members. Drive accountability through regular KPI reviews and dynamic team meetings.
• Ensure seamless turnover of business from sales to operations, guaranteeing smooth execution, exceptional guest experiences, and adherence to brand standards.
• Partner closely with the Director of Revenue Management to align proactive sales efforts with pricing, forecasting, and distribution strategies.
• Collaborate with Marketing to ensure messaging, positioning, and collateral accurately reflect Hôtel Swexan's luxury identity.

Sales & Business Development

Brand & Market Positioning

Operational Excellence

Qualifications

Preferred Experience

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.