Digital Marketing Specialist

Are you a digital marketing guru with a passion for education? Look no further! As a steadfast leader in the Bay Area's childcare and private education industry, we are dedicated to creating excitement for learning in a fun and loving environment. In 2024, Action Day Schools was voted one of the Best Places to Work in the Bay Area and we have positions open for candidates with the same tenacity, determination, and love for fun as we do. If this sounds like you, we encourage you to apply!

Action Day Schools is seeking a dynamic and creative Digital Marketing Specialist to join our team and work collaboratively with our Brand & Growth Initiatives Manager from our corporate office in San Jose. Reporting to the Executive Director of Administration, this role is responsible for overseeing all digital marketing campaigns, identifying strategic opportunities, and executing data-driven initiatives to increase lead generation . Key areas of focus include SEO, PPC, local search, and display advertising. This is a unique opportunity to join a collaborative, high-impact team where your ideas and contributions are valued and recognized.

As Digital Marketing Specialist, you will be responsible for :

• Plan, execute, and optimize paid digital advertising campaigns across platforms, including Google Ads, Meta, and other niche or regional networks.
• Track, analyze, and report on performance metrics for all digital campaigns to ensure ROI and alignment with lead generation goals.
• Serve as primary liaison with external marketing vendors and digital advertising partners (e.g., ad agencies, Google Ads, Niche) to manage deliverables and performance.
• Manage website content updates, oversee functionality, and coordinate with web developers to maintain performance and SEO best practices.
• Develop and implement strategies for lead generation through digital channels, including PPC, SEO, and email marketing.
• Maintain and execute a strategic editorial calendar for all direct communications, including newsletters, e-blasts, and seasonal campaigns.
• Continuously analyze digital marketing spend across channels and recommend optimizations to improve efficiency and performance.
• Assist with other marketing activities as required to support team priorities and organizational objectives.

Compensation Range : $80,000- $90,000 per year

Requirements

What you bring to the organization :

Benefits

Benefits for full-time employees working 30+hrs / wk include :