Principal Machine Learning Engineer, Ad Performance

Principal Machine Learning Engineer, Ad Performance

As The Discovery and Conversion Company, our mission is to connect consumers with the world\u2019s leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries, we\u2019ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Overview

We are seeking a Principal ML Engineer to establish the technical vision for personalization at Launch Potato, solving the company\u2019s most complex ML challenges and influencing strategy, architecture, and innovation across teams.

Responsibilities

• Establish the technical vision for personalization and drive company-wide strategy and architecture across ML teams.
• Solve critical technical challenges such as cold start, real-time learning, and exploration / exploitation tradeoffs.
• Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms).
• Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams.
• Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs.
• Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability.
• Represent Launch Potato\u2019s technical brand externally through speaking engagements, open source contributions, or publications.
• Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems.

Qualifications

Compensation & Benefits

Total compensation : Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato\u2019s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost-of-living adjustments.

Culture & Inclusion

We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.

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