Manager, Membership Growth

Manager, Membership Growth

The Manager, Membership Growth will support the launch of the Lucas Museum's inaugural membership programoverseeing the strategic planning and execution of membership acquisition and engagement initiatives. This position reports directly to the Director of Membership and Development Operations.

The primary objectives for this role are to (1) acquire new members (local and national / international), (2) maximize member engagement through communications and events, and (3) ensure a best-in-class member experience to support the department's membership revenue and retention goals. The Manager, Membership Growth will be responsible for meticulously managing all membership campaigns across multiple channels, including direct mail, email, paid social, and onsite.

Candidates must be comfortable operating in a fast-paced, start-up environment. This role requires an action-oriented and highly adaptable leader who can make plans and decisions based on available information and iterate as new insights emergewithout losing momentum.

The position will supervise and mentor the Coordinator, Membership Experience (to be hired in 2026). Works closely with Development, Marketing, Special Events, Visitor Experience, Digital, Design, and Retail.

Responsibilities

• Develop campaigns and tactics to drive member acquisition and engagement, laying out the groundwork for long-term loyalty and advocacy (building retention and lifetime value)
• Supervise and mentor Coordinator, Membership Engagement, who will handle member services (emails and phone) and support the execution of member events and engagement efforts
• Primary stakeholder for membership direct mail, e-marketing, and web efforts
• Work with internal and external stakeholders to create, write, and implement specific membership marketing strategies, such as direct mail acquisition, upgrade, and renewal efforts, on-site promotions, brochures, paid social ads, and online incentives
• Own online member journey, including member newsletters, event invitations, automated flows, triggered campaigns, membership conversion, and lifecycle journeys (acquisition, onboarding, engagement, renewal, and win-back)
• Work with Special Events to plan and execute all member events
• Serve as point person for the Visitor Services team, ensuring onsite membership upsell and customer service meets and exceeds set standards of excellence
• Track membership revenue and other KPIs to inform strategy and pivot as needed
• Assist with special projects or other departmental responsibilities and tasks, as assigned

Core Competencies

Qualifications