Senior Digital Marketing Manager

Job Description

CooperVision, a division of CooperCompanies (NASDAQ : COO), is one of the world's leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Job Summary :

The Senior Digital Marketing Manager will be responsible for developing, leading, and executing the digital marketing strategy to drive business growth and enhance brand visibility. This role involves strategic planning, team leadership, and collaboration with various departments to ensure cohesive and effective digital marketing efforts to support commercial objectives.

Responsibilities

• Strategy :

Develop and implement comprehensive digital marketing strategies that align with business goals

Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels (e.g., SEO, SEM, social media, email marketing, display advertising and web)

Spearhead maintenance and elevate organic performance of key CooperVision domains in the US

Manage digital journey for all event executions including communications and delivery of pre and post event reporting

Utilize analytics tools to track and report on key performance indicators (KPIs)

Work closely with other departments (e.g., sales, marketing, customer marketing) to ensure alignment of marketing efforts

Travel Requirements :

Travel may be required - up to 10% of time

Qualifications

Work Environment :

Experience :

Education :

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $119,000.00 and $ 157,000.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.

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