Sr Marketing Mgr Benign General Surgery

Primary Function of Position

This position has the opportunity to make a direct impact to Intuitive US marketing initiatives that deliver da Vinci Surgery to patients worldwide. With the direction and guidance of the US Clinical Marketing leaders you will develop drive and support the US marketing efforts for General Surgery. You will have a particular focus on Benign General Surgery & Acute Care procedures with the use of the da Vinci Surgical System and its associated products (e.g. Vessel Sealer Extend Force Bipolar etc.).

This position will be responsible for development and coordination of various strategic and tactical clinical marketing initiatives to drive procedure growth within the US General Surgery & Acute Care business. The individual will be expected to establish strong relationships with the marketing and sales teams external Key Opinion Leaders (KOLs) as well as internal ISI stakeholders such as other marketing departments training clinical affairs legal regulatory and Market Access / Health Economics.

Roles and Responsibilities

• Build & execute high impact marketing plans and corresponding tactical plans / programs to achieve budgeted growth projections in key areas of General Surgery & Acute Care.
• Develop qualitative and quantitative data and experiences to segment and deeply understand existing and new markets the surgeon their practice the patient journey and the clinical procedure steps.
• Utilize market knowledge to design and develop strategies and value messaging (clinical economic operational strategic) collateral tactics and programs with demonstrated ROI.
• Assimilate General Surgery market trends and their potential implications to current and future work / projects. Understand competition and develop competitive differentiation.
• Contribute to budget resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars sales collateral etc.).
• Work with Key Opinion Leader surgeons to better understand how the da Vinci Surgical System and instruments are being utilized and determine how to communicate that value proposition to other physicians.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry collaborator.
• Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral collaborator when planning congresses and implementing guidelines.
• Coordinate trade show activities digital & website development strategies and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
• Coach other Marketing colleagues in on-boarding learning marketing standards and growing their business acumen (clinical hospital or academic).
• Lead cross-functional teams to deliver high value marketing projects and programs.
• Deliver impactful presentations to senior and executive Intuitive leadership.
• Be a market expert in the area of General Surgery & Acute Care effectively leveraging the value propositions approved claims surgeon feedback and sales input to maximize Intuitives footprint and growth trajectory in this area.
• Be a champion of the Intuitive culture; learning and embodying the companys individual expectations for success.

Qualifications

Additional Information

Due to the nature of our business and the role please note that Intuitive and / or your customer(s) may require that you show current proof of vaccination against certain diseases including COVID-19. Details can vary by role.

Equal Opportunity Employer

Intuitive is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified applicants and employees and prohibit discrimination and harassment of any type without regard to race sex pregnancy sexual orientation gender identity national origin color age religion protected veteran or disability status genetic information or any other status protected under federal state or local applicable laws.

Mandatory Notices

U.S. Export Controls Disclaimer : In accordance with the U.S. Export Administration Regulations (15 CFR 743.13(b)) some roles at Intuitive Surgical may be subject to U.S. export controls for prospective employees who are nationals from countries currently on embargo or sanctions status.

Certain information you provide as part of the application will be used for purposes of determining whether Intuitive Surgical will need to (i) obtain an export license from the U.S. Government on your behalf (note : the governments licensing process can take 3 to 6 months) or (ii) implement a Technology Control Plan (TCP) (note : typically adds 2 weeks to the hiring process).

For any Intuitive role subject to export controls final offers are contingent upon obtaining an approved export license and / or an executed TCP prior to the prospective employee’s start date which may or may not be flexible and within a timeframe that does not unreasonably impede the hiring need. If applicable candidates will be notified and instructed on any requirements for these purposes.

We will consider for employment qualified applicants with arrest and conviction records in accordance with fair chance laws.

Compensation and Benefits

We provide market‑competitive compensation packages inclusive of base pay incentives benefits and equity. It would not be typical for someone to be hired at the top end of range for the role as actual pay will be determined based on several factors including experience skills and qualifications. The target base compensation ranges are listed.

Remote Work and Employment Type

Remote Work : Yes

Employment Type : Full‑time

Key Skills

Business Development,Business,Marketing,Company Website,General Managements,Communication,CRM,Market Research,Project Management,Content Marketing,Facebook,Email Campaigns,marketing collateral,Powerpoint,Analytics

Experience

Experience : years

Vacancy

Vacancy : 1

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