Outpatient Marketing Manager, US Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare with leading businesses and products in diagnostics medical devices nutritionals and branded generic medicines. Our 114000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION :

Abbott Point of Care (APOC) a $600 million division of Abbott enables health care professionals to accurately achieve real-time lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patients condition or monitoring a treatment response. By simplifying the testing process clinicians can focus on what matters most caring for the patient.

Abbott Point of Cares i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT Systema blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge inserting the cartridge into the handheld analyzer and viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety. Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations.

Please Note : This position is based at Abbott Point of Cares headquarters in Princeton NJ.

About the Role

The Marketing Manager U.S. Outpatient Marketing defines strategy and leads marketing execution to increase market share and drive sustainable sales and margin growth for the United States outpatient commercial franchise. The position reports to the U.S. Marketing Director. The position is based in Princeton; up to 35% travel is required.

Were looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking. Its a mission that takes some serious smarts intense curiosity and determination to be the best. Come be part of a winning team thats changing how health care is delivered!

Have Funcome join a business that has a strong R&D pipeline and is poised for explosive double-digit growth over the next several years!

Be an Entrepreneur Build a Businessput your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation

High Visibilitythe launch of APOC new products is highly visible at the top levels of the Corporation

Company Culture a collegial culture focused on helping health care professionals and patients

Small Company Feel Large Company Stabilitygain the benefits of working in a successful entrepreneurial Division within a large stable and growing multi-national health care company

Attractive Compensation and Benefitsa highly attractive compensation package featuring strong bonus and long-term incentive plans

Career Developmentthe successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniority

Vision and Strategy

Define strategy to enable APOCs U.S. Outpatient franchise to achieve sustainable profitable growth

Develop strategic and tactical marketing plans to drive growth in target segments (e.g. Urgent Care Primary Care Oncology Ambulatory Surgery Centers Mobile Health Post-Acute Care et al) and establish a U.S. Outpatient-specific KPI Dashboard to track progress against execution of the strategy

Have a deep understanding of medical distribution and align the U.S. Outpatient strategy with that of partner distributors to maximize sales pull through

Anticipate potential risks and proactively develop and implement mitigation plans

Perform complex business and financial analysis that yields actionable insights informs commercial strategy and leads to increased market share sales and profit

Define U.S. Outpatient growth customer loyalty and retention strategies using scenario planning to allow for agile responses to market conditions focused on current and future unmet needs

Define and execute a segmentation targeting and positioning plan for the U.S. Outpatient market

Oversee all aspects of marketing program delivery to ensure programs are executed via the entire outpatient segment effectively and efficiently

Engage and motivate the sales force and other business functions while ensuring the marketing team has created & deployed the right tools messaging and support to help them engage and recapture our lost customer targets as well as new business targets

Leads our brand building efforts guides and coaches the teams to develop our brand stories to ensure they connect with our target audiences now and in the future

Collaborates effectively with the U.S. Hospital marketing team to drive sales where the markets overlap (such as IDNs and Health Systems)

Sets the vision for our new product launches and guides the teams to develop plans that deliver them

Oversee the execution of launch plans monitoring progress taking accountability for results and removing roadblocks where needed

Track and monitor how customers perceive our brand and franchises and lead the team to respond accordingly

Lead planning for a wide range of channels (including new media) to deliver our brand experience

Understand and manage regulatory compliance and U.S. acute / non-acute care reimbursement

Set targets budgets and evaluate resource deployment to effectively deliver plans

Promote a Test-and-Learn approach that emphasizes speed-to-market in-market testing measurement and refinement

Finance

Work with the U.S. Marketing Director to manage the APOC U.S. Outpatient P&L to ensure sales and profit objectives are achieved on a quarterly and annual basis

Anticipate and proactively mitigate sales and margin risks

Identify and drive execution of Gross Margin improvement initiatives

Partner with the U.S. Marketing Director to drive the financial planning (rLBE) and demand forecasting (Integrated Business Planning) processes to ensure marketing strategies are yielding expected outcomes course correct where necessary

Pricing and Reimbursement

Understand point of care diagnostic assay and outpatient non-acute reimbursement for the U.S. Healthcare System

Set pricing for current i-STAT and Piccolo product portfolio in alignment with global guidelines

Partner with Global Strategic Marketing to define and execute reimbursement and pricing strategy for new assays

Customer Experience

Define Customer Experience Retention and Loyalty Strategy execute in partnership with the sales organization

Achieve Net Promoter Score and Service Level targets

Medical Affairs

Develop a KOL influence map for key outpatient market segments (e.g. urgent care primary care oncology ambulatory surgery centers post-acute care et al.)

Partner with Global Medical Affairs to establish Key Opinion Leader Advisory Boards

Define clinical data / evidence needed to attain regulatory approval market access and influence clinical practice

Define stakeholder advocacy plans to shape clinical practice guidelines related to diagnosis of acute myocardial infarction sepsis mild traumatic brain injury et al.

Establish relationships with U.S. Outpatient KOLs

Experience

6 years in the healthcare industry medical devices or diagnostics preferred

4 years in marketing sales or account management

Have experience and established relationships working with Abbotts largest distributor partners (McKesson Henry Schein Medline and Cardinal Health)

Strong Servant Leader characteristics / mindset; unquestionable ethics and integrity

Outstanding strategic planning and analytical skillsproven ability to identify / define business questions and issues synthesize information from multiple sources conduct analysis formulate actionable recommendations and confidently recommend a point-of-view to senior management

Demonstrated experience in developing and executing marketing plans that achieve segment-specific growth goals

Innovative and creativedemonstrated ability to leverage insights to identify and evaluate creative ideas focusing on those that will create sustainable competitive advantage

Comfort with ambiguity; demonstrated ability to take ownership of problems exercise sound judgment and independently determine appropriate course of action where precedent may not exist

Entrepreneurial mindset and approach; acts thoughtfully but with a sense of urgency rolling up sleeves and helping team get work done where / when necessary

Strong project management skills with proven ability to clearly define objectives and priorities establish milestones lead cross-functional teams to meet and exceed goals in a dynamic environment while maintaining strong attention to detail and quick recall

Adept at clearly defining objectives and priorities establishing appropriate milestones and leading cross-functional teams to meet and exceed goals even under adverse circumstances

Familiarity and experience working across functions (e.g. Operations / Supply Chain Quality Regulatory Affairs Market Access Medical Affairs Finance Legal Ethics and Compliance HR Customer Service); natural tendency to think about key questions / issues from an integrated cross-functional perspective

Track record of synthesizing diverse perspectives into cohesive aligned recommendations; ability to develop an inclusive culture comfortable with challenging current market paradigms to achieve and exceed goals

Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization demonstrating competence and confidence being accessible and approachable being a good listener and using fact-based persuasion passion and persistence as appropriate to the audience and issue at stake

An approachable and credible communication style with exceptional verbal and written communication skills; to keep all levels of the organization informed engaged and motivated

Skilled change agent with experience aligning a marketing and sales team around a vision and strategy and creating a sense of urgency to execute the strategy and deliver on commitments

Advanced knowledge of and experience using Microsoft PowerPoint and Excel

The base pay for this position is

$127300.00 $254700.00

In specific locations the pay range may vary from the range posted.

JOB FAMILY : Product Management

DIVISION : APOC Point of Care

LOCATION : United States >

Princeton : 400 College Road East

ADDITIONAL LOCATIONS :

WORK SHIFT :

Standard

TRAVEL : Not specified

MEDICAL SURVEILLANCE :

No

SIGNIFICANT WORK ACTIVITIES :

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day) Continuous walking for prolonged periods (more than 2 hours at a time in an 8 hour day)

Abbott is an Equal Opportunity Employer of Minorities / Women / Individuals with Disabilities / Protected Veterans.

EEO is the Law link - English :

EEO is the Law link - Espanol : Experience :

Manager

Key Skills

Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 127300 - 254700