Director of Account-Based Marketing

A company is looking for a Director of Account-Based Marketing & Retention.

Key Responsibilities

Design and execute targeted marketing strategies for employer-sponsored insurance programs

Develop and implement multi-channel ABM campaigns to drive engagement and retention

Monitor campaign effectiveness and optimize strategies based on data insights

Required Qualifications, Training, and Education

Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred)

10+ years of B2B marketing experience, with at least 5 years in account-based marketing leadership

Strong background in health insurance, benefits, healthcare, or SaaS / TPA environments preferred

Experience managing white-label or co-branded marketing programs

Proficiency with ABM platforms and CRM / marketing automation tools