Senior Demand Generation Manager, Platform

Sr. Demand Generation Manager At Snowflake

Snowflake is about empowering enterprises to achieve their full potential and people too. With a culture that's all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level.

The world of marketing and advertising are being fundamentally reshaped. The explosion of generative AI, and the mandate for privacy-first personalization have created a tectonic shift. At the epicenter of this transformation is Snowflake.

We are seeking a Sr. Demand Generation Manager to seize this opportunity. This isn't about running campaigns for another SaaS product; it's about owning the demand engine for the Snowflake Platform team. For the candidate, this is a chance to operate at a massive scale, and put your name on a high-growth business.

You'll own campaigns including virtual events, reports, webinars, demos, and email, while optimizing through testing and analysis. You will excel at cross-functional collaboration with product marketing, content teams, and the Snowflake partner ecosystem. The ideal candidate is creative, collaborative, detail-oriented, data-driven, familiar with AI tools, and passionate about driving business growth.

What You'll Have

Minimum 5 years of experience developing & executing integrated marketing campaigns.

Experience program-managing virtual events and webinars.

Experience growing a database organically.

Experience working with third-party publications and budget management.

Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, and more.

Excellent written communication skills : you will be developing direct response copy for email, social and landing pages.

Strong cross-functional leader : you will be working with many functions in the marketing organization and need to be able to lead projects and clearly communicate priorities

The ability to learn new technologies, products and systems quickly.

Expertise in understanding data and story telling.

Experience with and understanding of traditional, digital and emerging channels to create demand.

Familiarity with leveraging AI tools to drive efficiency.

We love seeing our teams together. Plan to collaborate in the Menlo Park office with our team 3 days a week.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?