Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

Are you looking for a role in a company that's solving one of the greatest challenges of our lifetime? Ophelia helps people end their opioid use and restore their quality of life with respect for their time and dignity. Our mission is to make evidence-based treatments for opioid use disorder (OUD) accessible to everyone... and we're looking to bring more people onto our team to help us achieve it.

Ophelia is a venture-backed, healthcare startup that helps individuals with OUD by providing FDA-approved medication and clinical care through a telehealth platform. Our approach is discreet, convenient, and affordable. We've been successfully operating in 14 states for almost six years and we're excited to continue our growth. We are a team of physicians, scientists, entrepreneurs, researchers and White House advisors, backed by leading technology and healthcare investors working to re-imagine and re-build OUD treatment in America.

About the Role

Own and expand our CRM efforts across patient and referral acquisition. This role will focus on building automated, personalized lifecycle journeys that improve engagement, re-engagement, increase retention, and support growth across our direct-to-consumer (D2C) and referral marketing (B2B) funnels.

You'll help design and implement SMS and email campaigns that meet patients where they are, whether they're considering treatment, bridging between appointments, or re-engaging after a break. You'll also support referral-based marketing by nurturing warm leads (sent to providers, payors, or loved ones) and increasing conversion through thoughtful, behavior-based communication.

Responsibilities :

• Own Ophelia's CRM strategy and execution for all top-of-funnel patient and referral communications, across SMS and email
• Develop segmented, personalized, and behavior-triggered lifecycle journeys that drive conversion, engagement, and re-engagement
• Build automated flows and trigger-based communications across key patient states : new, bridge, stable, at-risk, and returning
• Support warm lead nurturing across referral funnels
• Collaborate with clinical, operations and compliance teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Conduct A / B tests to improve open rates, click-through rates, and downstream conversion
• Help maintain CRM infrastructure and integrations (e.g., Customer.io, Rudderstack), with support from data and engineering
• Build campaign calendars and reporting dashboards to communicate performance and insights
• Assist in lifecycle campaign planning for internal clinician-patient messaging (you won't own this channel, but you'll support it structurally)

Requirements :

Our Benefits :

Compensation Range

$140,000 - $150,000 USD

Interested in learning more about Ophelia and this role? Apply to work with us!