Talent.com
No longer accepting applications
Sr. Product Marketing Manager - New Products

Sr. Product Marketing Manager - New Products

AshbyCincinnati, OH, US
5 days ago
Job type
  • Full-time
Job description

Senior Product Marketing Manager

We're looking for a Senior Product Marketing Manager to focus specifically on new products. You'll help bring brand-new products to life, setting the foundation for how we define, position, and grow them from day one. We're a small, high-impact team helping build a best-in-class go-to-market engine. You'll be joining during a pivotal phase as Ashby expands into a multi-product platform. This is not a feature launch or SKU expansion role. This is a foundational PMM role where you'll work directly with partners across Product, Sales, and Services to launch new product lines. You'll sit at the intersection of product definition, audience development, and early go-to-market strategy. You will be operating as a startup within a startup, where you'll have access to the resources, skills, and product acumen you usually get from a more established scale-up, while moving quickly and working with early adopters to establish product-market fit. If you're a product marketer who thrives in ambiguity, loves zero-to-one challenges, and wants to shape the future of Ashby's next chapters, this is the role for you.

There is not a single background that is the perfect fit for this role. We care more about the skills and intrinsic capabilities you bring to the table, and could see someone from a number of different backgrounds being a good fit, including :

  • A Solutions Engineer who has worked in the 0-1 stages of a product, loves narrative and wants to shape more than just demos
  • An Early-stage AE who worked closely with Product
  • A Product-minded builder with a technical background and customer empathy
  • A GTM specialist with a strong lean for product taste

Build foundational messaging and GTM strategies for New Products

  • Build the initial product positioning and messaging from the ground up.
  • Define early-stage GTM strategies for new products (this means pre-launch, beta, and general availability).
  • Partner on pricing, packaging, and segmentation decisions with Product and Revenue Strategy teams.
  • Develop early campaigns, landing pages, and enablement that help the market "get it."
  • Partner with customers to shape and validate our direction

  • Work with a subset of our Go-to-Market team who are focused on new products, as well as Design Partners, to shape and validate both the product and accompanying messaging.
  • Talk regularly with our early customers to understand their workflows, pain points, and reactions to what we're building.
  • Turn conversations into insight, and insight into clear, well-articulated strategy and positioning.
  • Own the market and audience research that defines our next moves

  • Conduct deep market and competitive research; from G2 and analyst reports to Reddit threads and customer interviews.
  • Deeply understand our competitive landscape and accurately articulate our differentiation.
  • Explore new buyer personas, from recruiters to finance and IT leaders.
  • Run message testing and audience validation to define early traction and fit.
  • Launch our new products

  • Create the early foundational materials for each new product - messaging docs, pitch decks, internal briefs, demo narratives, etc.
  • Translate vague ideas into clear, testable assets.
  • Take our new products to market with a multi-channel, marquee launch moment.
  • After launching new products, help to train and onboard a full-time PMM owner as you move on to the next new 0-1 product.
  • We're looking for someone who spikes in :

  • Curiosity & Synthesis : You're deeply curious and know how to connect the dots across product input, user research, and market dynamics to form strong points of view.
  • Clarity of Communication : You write and speak with clear, structured thinking. You can zoom in to detail and zoom out to executive summary, and importantly, you can connect the two.
  • Taste : You care deeply about how your work looks, feels, and reads. You think in systems and visuals, not just words.
  • Storytelling : You know how to talk about product in a way that's interesting, differentiated, and resonates with your customers.
  • You might be a fit if you :

  • Think like a founder or GM - you care about the whole picture (product fit, market readiness, pricing dynamics, enablement strategy).
  • Have experience working on early-stage product launches - either at a startup as an early AE or SE or as a PMM bringing net-new product lines to market.
  • Are energized by ambiguity and excited to be the person who "figures it out."
  • Can take a kernel of customer feedback and turn it into a compelling narrative.
  • Have a strong research toolkit, and know when to go deep vs. move fast.
  • Have strong product instincts and editorial judgment.
  • Are comfortable leading without a playbook, and are not afraid to go back to first principles thinking and build something from scratch without much direction
  • You may not be a fit if you :

  • You prefer working with well-established products or markets and need there to be existing product-market fit.
  • You need every input clearly defined before you get started.
  • You're not comfortable shaping products from early feedback.
  • You want to work on the product generating the most revenue vs. being part of "startup within a startup."
  • You aren't comfortable working with cross-functional partners outside of Marketing on crafting and understanding our differentiation.
  • Interview Plan :

  • 30 min : Recruiter Screen with Talent Team
  • 45 min : Interview with Hiring Manager (Rosalia)
  • 30 min : Interview with VP Marketing (Harriet)
  • 30 min : Interview with CEO (Benji)
  • Project
  • 1.5 hr-2hr Final Round with cross functional, key stakeholders and product marketing teammates
  • Benefits

  • You'll get the time to do things the right way; we put a lot of emphasis on high-quality work and avoid quick hacks as much as possible.
  • Competitive compensation is offered.
  • 10-year exercise window for stock options. You shouldn't feel pressure to purchase stock options if you leave Ashby do it when you feel financially comfortable.
  • Unlimited PTO with four weeks is recommended per year. Expect "Vacation?" in our one-on-one agenda until you start taking it
  • Twelve weeks of fully paid family leave in the US. We plan to expand this to employees in other countries as situations arise.
  • Generous equipment, software, and office furniture budget. Get what you need to be happy and productive!
  • $100 / month education budget with more expensive items (like conferences) covered with manager approval.
  • Ashby's success hinges on hiring great people and creating an environment where we can be happy, feel challenged, and do our best work. We're being deliberate about building that environment from the ground up. We hope that excites you enough to apply

    Ashby provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

    Create a job alert for this search

    Sr Product Marketing Manager • Cincinnati, OH, US

    Related jobs
    • Promoted
    Product Marketing Manager-HF

    Product Marketing Manager-HF

    Baxters North America IncCincinnati, OH, US
    Full-time
    The Product Marketing Manager is responsible for driving marketing strategy and execution for food products across commercial and government channels. The Product Marketing Manager will lead go-to-m...Show moreLast updated: 24 days ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Belterra Park GamingCincinnati, OH, US
    Full-time
    Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States.Never conte...Show moreLast updated: 30+ days ago
    • Promoted
    Store Product Sample Representative

    Store Product Sample Representative

    CDS (Club Demonstration Services)Cincinnati, OH, United States
    Full-time
    We want you to help us shape the future of shopping experiences and deliver on our purpose of connecting people with the products and experiences that enrich their lives. Joining Advantage Solutions...Show moreLast updated: 30+ days ago
    Product Marketing Assistant

    Product Marketing Assistant

    Hustle Notice BizCincinnati, OH, US
    Full-time
    Quick Apply
    Product Marketing AssistantJob Description.Singnala We are seeking a dynamic and motivated Product Marketing Assistant to join our innovative marketing team. In this role, you will play a crucial pa...Show moreLast updated: 5 days ago
    • Promoted
    Product Manager

    Product Manager

    Clopay CorporationMason, OH, US
    Full-time +1
    Clopay Garage Doors | Residential & Commercial Doors.Bachelor's degree in Marketing, Business or Engineering.Relevant work experience will be considered. Minimum of 3 years' experience in Market...Show moreLast updated: 30+ days ago
    • Promoted
    Product Manager

    Product Manager

    StaffingCincinnati, OH, US
    Full-time
    Location : Cincinnati, OH (Hybrid).Summary : We are seeking a Product Manager to lead the roadmap and delivery of our Azure-hosted SaaS platform as we transition to Kubernetes on AKS.You will own the...Show moreLast updated: 30+ days ago
    Sales & Marketing Manager

    Sales & Marketing Manager

    Sinclair Broadcast GroupUSA, Ohio, Cincinnati
    Full-time
    This Job Description May Cause Extreme Excitement.At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say - it's something you can feel when you join the team.H...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Director

    Product Marketing Director

    Fifth Third BankCincinnati, OH, United States
    Full-time
    Make banking a Fifth Third better.We connect great people to great opportunities.Are you ready to take the next step? Discover a career in banking at Fifth Third Bank. The Product Marketing Director...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Product Management Manager

    Senior Product Management Manager

    Clearance JobsCincinnati, OH, US
    Permanent
    Top Secret Management Position.Areas that support the identification and development of the product offerings for the business. Owns / influences commercial business operating guidelines and has owner...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Product Specialist I

    Product Specialist I

    SCI Shared Resources LLCCincinnati, OH, United States
    Full-time
    Our associates celebrate lives.Consider the possibilities of joining a Great Place to Work!.Responsible for product support interface between Making Everlasting Memories (MeM) and its reseller netw...Show moreLast updated: 16 hours ago
    • Promoted
    VP, Segment Marketing Manager - Marketing - Youngstown, OH

    VP, Segment Marketing Manager - Marketing - Youngstown, OH

    WesBanco Bank Inc.Cincinnati, OH, United States
    Full-time +1
    VP, Segment Marketing Manager - Marketing.The employee is split between remote and office work on a formalized schedule.Consideration for location will be. Youngstown Main OH, Bank Plaza WV, Blue As...Show moreLast updated: 30+ days ago
    Product Marketing Manager

    Product Marketing Manager

    KPI SolutionsCincinnati, OH, US
    Full-time
    Quick Apply
    We are seeking a dynamic and experienced Product Marketing Manager to drive market growth and product adoption for our Warehouse Execution System portfolio. This role is responsible for defining go-...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Product Specialist - Azure

    Product Specialist - Azure

    Arrow ECSCincinnati, OH, United States
    Full-time
    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.As a leading Microsoft Indirect Provider, Arrow relies on a dynamic team to propel its business.Theref...Show moreLast updated: 16 hours ago
    • Promoted
    Senior Manager, Digital Products and Channels

    Senior Manager, Digital Products and Channels

    Fifth Third BankCincinnati, OH, United States
    Full-time
    Make banking a Fifth Third better.We connect great people to great opportunities.Are you ready to take the next step? Discover a career in banking at Fifth Third Bank. The individual in this role se...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    Azure Product Manager

    Azure Product Manager

    Arrow ECSCincinnati, OH, United States
    Full-time
    Join us for an exciting opportunity as an.As a key Microsoft Indirect Provider, Arrow is seeking a passionate and skilled Azure Product Manager to drive the growth of our Microsoft Cloud business a...Show moreLast updated: 16 hours ago
    • Promoted
    • New!
    Product Specialist

    Product Specialist

    Cronin Chrysler Jeep Dodge RamLebanon, OH, United States
    Full-time
    Over 75+ years our employees have fueled our growth from one small VW store to selling NINE brands at four locations, all the while becoming the proud recipients of a range of awards and exclusive ...Show moreLast updated: 17 hours ago
    • Promoted
    • New!
    Marketing Project Manager

    Marketing Project Manager

    USA JobsCincinnati, OH, US
    Full-time
    Location : This role requires associates to be in-office 1 - 2 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance.This...Show moreLast updated: 11 hours ago
    • Promoted
    Senior Product Manager - Relocation Benefits - Located in Warroad, MN

    Senior Product Manager - Relocation Benefits - Located in Warroad, MN

    MarvinCincinnati, OH, United States
    Full-time
    Are you passionate about shaping products that truly reflect customer needs and market trends?.As a Senior Product Manager, you’ll lead cross-functional teams to bring innovative, customer-centered...Show moreLast updated: 30+ days ago