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Digital Campaign Specialist
Digital Campaign SpecialistTEGNA • Dallas, Iowa, USA
Digital Campaign Specialist

Digital Campaign Specialist

TEGNA • Dallas, Iowa, USA
21 days ago
Job type
  • Full-time
  • Part-time
Job description

About TEGNA

TEGNA Inc. (NYSE : TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets TEGNA reaches more than100 million people monthly across the web mobile apps streaming and linear television. Together we are building a sustainable future for local news.

TEGNA is seeking an Entry-Level Digital Ad Operations Specialist to support local broadcast stations with their digital advertising operations. This role offers an excellent opportunity for individuals looking to launch their career in digital ad operations within a collaborative and fast-paced environment.

Location : Hybrid role work from home with Tuesdays and Thursdays in the downtown Dallas office.

About the Role :

As a Digital Ad Operations Specialist you will work exclusively with TEGNA properties across various ad-serving platforms and order management systems. Youll help manage CTV (Connected TV) and digital ad campaigns from setup to delivery ensuring they run smoothly and meet performance goals.

This position involves troubleshooting campaign optimization and quality assurance making it ideal for individuals with strong technical skills and attention to detail.

This role includes being part of an on-call rotation after proper training.

Responsibilities :

Digital Workflow & Execution :

  • Master the digital workflow between business units and Ad Operations.
  • Become proficient in ad servers and order management systems with a focus on CTV campaign execution.

Campaign Scheduling & Creative Management :

  • Set up and schedule digital ad campaigns accurately including CTV-specific ad formats and delivery methods.
  • Ensure proper execution of creative assets by understanding ad specs templates and ad tags (e.g. VAST / VPAID tags dynamic ad insertion).
  • Support & Troubleshooting :

  • Provide urgent support to broadcast stations and internal stakeholders particularly for CTV ad delivery issues.
  • Identify and resolve ad performance issues through detailed troubleshooting and quality assurance (QA).
  • Email & Workflow Management :

  • Send daily reports to stations communicate technical information clearly and manage service-level agreements (SLAs).
  • Consistently monitor email inboxes and respond to requests promptly.
  • Campaign Monitoring & Optimization :

  • Track campaign delivery and apply optimization strategies such as CTV fill rate management frequency capping and ad podding.
  • Ensure compliance with rate card adherence and revenue margins.
  • Customer Service :

  • Collaborate with vendors and stations while maintaining a customer-friendly attitude and providing excellent service.
  • Reporting & Analytics :

  • Generate reports on campaign performance including CTV analytics (viewability completion rates and ad delivery metrics).
  • Requirements :

  • Bachelors degree from an accredited university / college or a technical-related discipline required.
  • 1-2 years of experience in ad serving platforms or ad trafficking. (3-5 years of practical experience in digital technology or advertising can substitute for a degree.)
  • Hands-on experience with CTV ad trafficking SSAI (Server-Side Ad Insertion) and VAST / VPAID tags is a plus.
  • Strong technical skills and the ability to function effectively in a technical role.
  • Excellent organizational skills and attention to detail.
  • Ability to manage multiple projects simultaneously.
  • Strong communication skills both verbal and written with the ability to explain technical concepts clearly.
  • Proficiency in MS Office (Excel Outlook Word).
  • Basic knowledge of Flash HTML and JavaScript is beneficial.
  • Experience with CTV ad platforms such as FreeWheel Publica or Google Ad Manager (GAM) is a plus.
  • Quick learner with a growth mindset and a collaborative attitude.
  • Why Join Us

    Hands-on training and mentorship to develop your expertise in digital ad operations.

    Opportunity to work with cutting-edge ad tech platforms.

    Hybrid work environment with flexibility.

    Growth opportunities within TEGNAs expanding digital ad operations team.

    Apply now and kickstart your career in digital advertising with TEGNA!

    Benefits :

    TEGNA offers comprehensive benefits designed to safeguard the physical mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas as well as access to dental and eye care coverage; fertility surrogacy and adoption assistance; disability and life insurance.

    Our 401(k) program offers full part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNAs 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

    Regardless of participation in TEGNA medical plans ALL employees and their eligible family members receive nine free virtual doctors appointments with a physician through Teladoc and 12 free annual therapy sessions with a licensed clinician through Spring Health.

    TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

  • Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
  • EEO statement :

    TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race color religion national origin sex gender age marital status personal appearance sexual orientation gender identity or expression family responsibilities disability medical condition enrollment in college or vocational school political affiliation military or veteran status citizenship status genetic information or any other basis protected by federal state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application please email

    Recruiting Fraud Alert :

    To all candidates : your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of or one of our affiliate station domains.

    Recruiters or Hiring Managers will never request payments ask for financial account information or sensitive information such as social security numbers.

    Privacy Notice for California Residents

    SMS Messaging Privacy Policy

    Required Experience :

    IC

    Key Skills

    Civil,Bidding,GIS,Capital Market,Cement,Agricultural

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Digital Campaign Specialist • Dallas, Iowa, USA

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