Manager, Public Relations

Job Overview

The Manager Public Relations plans and manages integrated communications efforts to shape the public perception of University of Maryland Global Campus serving as a key enabler for the institutions media relations issues management and online reputation management functions. Reporting to the Senior Director Public Relations this role requires a strong understanding of the news media and social media landscapes; experience working directly with reporters and developing and implementing integrated communications plans that employ a variety of channels and tactics; and basic familiarity with the use of media monitoring tools and generative AI tools in a communications environment. The ideal candidate will possess strong writing and project management skills; sound judgment in managing sensitive issues; and the ability to successfully execute complex assignments with minimal supervision.

Primary Duties

• Develop and execute integrated cross-channel public relations plans mapped to specific institutional business and reputational outcomes. - 30%
• Manage proactive media outreach and routine reporter inquiries collaborating with the Senior Director to evolve a global media relations strategy. - 30%
• Develop press materials Q&As talking points media statements and other supporting materials for both proactive and reactive communications efforts; support strategic management of content for the brands digital newsroom. - 20%
• Conduct media monitoring and online reputation monitoring efforts in support of both proactive PR efforts and issue / crisis management assisting with analysis and reporting for leaders. - 20%

Required Education and Experience

4-year college degree

5 to 7 years of continuous experience with a PR agency and / or an in-house communications team in a matrixed organization

Knowledge Skills and Abilities

Preferred Experience

All submissions should include a cover letter and resume .

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race color national origin age marital status sex sexual orientation gender identity gender expression disability religion ancestry political affiliation or veteran status in employment educational programs and activities and admissions.

Workplace Accommodations :

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall based on disability be excluded from participation in or be denied the benefits of the services programs or activities of the University or be subjected to discrimination. For information about UMGCs Reasonable Workplace Accommodation Policy or to request an accommodation applicants / candidates can contact Employee Accommodations via email at .

Benefits Package Highlights :

Hiring Range :

$90000.00 - $100000.00

Required Experience :

Manager

Key Skills

Special Events,Blog Posts,Account Executives,Fact Sheets,Press Releases,Account Management,Twitter,Client Relationships,SEO,Content Marketing,Client Meetings,Facebook,ROI,Client Contact,Client Service

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 90000 - 100000