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Marketing Campaign Manager

Marketing Campaign Manager

WeathermaticDallas, TX, United States
19 days ago
Job type
  • Full-time
Job description

Marketing Campaign Manager

Location : Dallas, TX (Hybrid – 4 days in-office, 1 day remote)

ABOUT WEATHERMATIC

Weathermatic is transforming the green industry through smart irrigation technology and a mission-driven approach that conserves water and funds clean water projects globally. As a growth-stage company scaling across multiple divisions ( SmartLink, National, and Distribution ), we’re looking to add a high-performing, hands-on Marketing Campaign Manager to our growing marketing team.

ABOUT THE ROLE

We’re seeking a strategic, organized, and detail-oriented Marketing Campaign Manager to support the planning, execution, and optimization of marketing campaigns that drive lead generation, revenue growth, and customer engagement across our divisions. This role is ideal for someone who thrives at the intersection of marketing technology, storytelling, cross-functional collaboration, and data-driven decision-making.

You'll work side-by-side with the VP of Marketing and a team of marketing managers to bring campaigns to life—from email workflows and landing pages to event promotions and customer nurture strategies.

WHAT YOU’LL DO

Marketing Automation & Campaign Execution

  • Manage HubSpot marketing automation , including email workflows, customer journeys, and segmentation strategies
  • Build and optimize multi-touch campaigns to engage ICPs across the funnel
  • Implement and refine lead scoring models to improve MQL quality and conversion
  • Ensure seamless integration between marketing automation and CRM

Campaign Strategy & Cross-Team Collaboration

  • Support the development of integrated marketing campaigns across email, social, content, and events
  • Collaborate with internal specialists (content, creative, digital) to produce campaign assets
  • Work closely with stakeholders across Sales, Product, Customer Success, Engineering, and Operations to align campaign messaging and priorities
  • Partner with the Events & Partnerships team to support campaign promotion and convert event attendance (in-person and virtual) into SQLs and opportunities
  • Analytics, Reporting & Optimization

  • Track campaign performance across key KPIs : open rates, CTR, conversion, attribution, and ROI
  • Analyze data and translate insights into recommendations for future optimization
  • Present performance reports and campaign briefs to senior leadership and key stakeholders
  • Project & Campaign Management

  • Own end-to-end campaign timelines , coordinating across teams to ensure on-time, high-quality delivery
  • Use project management tools (e.g., Asana or Notion) to manage campaign assets, deadlines, and stakeholder inputs
  • Continuously improve internal workflows to drive campaign efficiency and consistency
  • WHAT WE’RE LOOKING FOR

  • 4+ years of marketing campaign management experience with clear ROI impact
  • 3+ years hands-on HubSpot experience (or comparable marketing automation platforms)
  • Strong understanding of CRM integration, lead management, and lifecycle marketing
  • Excellent written and verbal communication skills, including comfort presenting to executives
  • Strong project management abilities , with experience coordinating across multiple teams and functions
  • Proven ability to work within collaborative marketing team structures
  • Bachelor’s degree in Marketing, Business, or related field
  • Experience in green industry, construction, or B2B services is a plus
  • SUCCESS METRICS

  • Campaign performance (open / click / conversion rates, attribution, ROI)
  • Marketing automation and workflow efficiency
  • Lead quality and MQL-to-SQL conversion
  • Cross-divisional collaboration and alignment with Sales and Product teams
  • Timely and consistent campaign execution
  • WHY YOU’LL LOVE IT HERE

  • Join a fast-paced, mission-driven team making a measurable impact in sustainability
  • Work with collaborative marketers, creatives, and innovators
  • Competitive salary, 401k match , and growth opportunities
  • Be part of a brand that connects purpose with performance
  • Sound like you or someone you know? Apply today—and let’s grow together.

    Department : Marketing

    Reports to : VP of Marketing

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    Marketing Campaign Manager • Dallas, TX, United States