Plan and prepare innovation launches, new retail programs and market blitzes.
Sell the entire Vita Coco portfolio at account level, achieve KPIs on cases sold, displays, and new distribution availability, etc.
Utilize VIP / KARMA to build account call history, record accomplishments and optimize daily schedule
Analyze monthly sales reports to identify opportunities and assess under-performing accounts
Forge strong partnership with Distributor Sales team and demonstrate best practices
Develop and maintain relationships with key retail accounts and open new accounts to grow brand visibility and distribution
Provide consistent communication on retail execution, highlighting accomplishments, and follow-up needed from Independent Distributor Sales Managers & District Managers
Build, move and improve display execution and / or product to establish best location for sales on all company products as necessary in assigned stores
Measure and audit individual accounts and execution after each visit
Support consumer and retail activity by working with the Market Development / Field Marketing team if / when in and out of their market.
Qualifications :
1-2 years of professional Sales or Distributor experience, preferably within Food & Beverage or CPG industry
Must have ability to lift cases of product between 10-35 pounds
Must have a valid driver’s license and own vehicle to travel
Must be able to stand and walk for long periods of time
Must have the ability to place product on overhead shelving
Must have the ability to travel between multiple accounts each day if needed
Proven ability to approach accounts in an innovative and creative way to expand the business
Ability to formulate account strategies and execute against them, and analyze sales data; trade / business analytics
Professional demeanor in working with co-workers, distributors, retail reps and customers
Exceptional customer service, interpersonal and communication skills (both written and verbal)
Creative presentation, public speaking, and premium selling skills
A team player who also can work well independently
Proficient MS Office Suite skills (Outlook, Excel, Word, PowerPoint)