Influencer Director

Influencer Director - California Area

DIME Beauty's mission is to create luxurious skincare and beauty products that are clean, effective, and affordable. It is DIME's goal that customers will feel confident in who they are and embrace their skin in all its unique and beautiful stages.

The Influencer Director leads DIME's full influencer ecosystem, including brand-building creators, paid partnerships, seeding, affiliate, and macro / mid-tier programs. This leader sets the influencer strategy, manages a high-output team, builds relationships, and drives measurable brand awareness, EMV, and revenue. This role is ideal for a beauty-obsessed, data-driven leader who combines creativity with operational rigor and thrives in a fast-paced, high-growth environment.

Duties / Responsibilities :

• Develop a holistic influencer strategy spanning both brand-building and performance-driven creators.
• Segment creator tiers (Powerhouse, Macro, Mid-tier, Micro, Nano) with differentiated strategies for each.
• Own annual and seasonal influencer calendars aligned with 360 campaigns, retail moments, and product launches.
• Implement strategies to drive a community program rooted in brand love and loyalty.
• Oversee paid partnerships, talent negotiations, usage rights, and contracting.
• Build a robust evergreen seeding program for new and existing SKUs.
• Lead affiliate / ShopMy / Awin partnership strategy to protect DTC contribution margin.
• Manage influencer team, setting team KPIs, workflows, processes, templates, and standards.
• Review briefs, scripts, creative, and deliverables, ensuring on-brand output.

Cross-Functional Partnership :

Performance & Optimization :

Requirements :

Qualifications, Education and Experience :

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