Banana Republic Senior Director, Public Relations & Partnerships Job at BoF Care

Overview Senior Director of Public Relations & Partnerships at Banana Republic is responsible for driving growth of Banana Republic's footprint in culture and ensuring a consistent and cohesive voice and experience across external PR, partnerships, and event initiatives. This role reports to the Head of Marketing and orchestrates activations aligned to Banana Republic's goals and broader marketing objectives. You will build relationships with major brand and talent partners and key media outlets, collaborating with the Marketing leadership team to align messages across paid, owned, and earned media.

What You'll Do Architect a cohesive strategy across PR, partnerships, and events aligned to Banana Republic goals and objectives

Oversee a comprehensive calendar for the PR & Partnerships team to orchestrate activations

Partner with Brand Marketing leadership to align paid, owned, and earned media activations

Develop the strategic vision for Banana Republic's PR to increase brand relevance, awareness and engagement across traditional and digital media

Own the relationship with PR agencies and key media outlets, continually seeking opportunities for brand exposure

Serve as the external communications lead for Banana Republic, ensuring consistent messaging in support of the brand's reputation and interests

Guide holistic partnership strategy to drive relevance and align with brand positioning and marketing goals

Cultivate and develop relationships with brands, celebrities, influencers, organizations, and other stakeholders for new partnerships

Identify and surface innovative partnership opportunities including co-branded collections, limited-edition collaborations, and exclusive deals to drive revenue growth

Lead Banana Republic event activations, ensuring cohesive events aligned to key product launches and marketing campaigns

Negotiate and oversee contracts for partnerships and sponsorships

Who You Are 12+ years of marketing experience with 7+ years in Public Relations and Partnerships

5+ years of experience managing teams with a track record of collaborative leadership

Experience identifying and executing innovative collaborations with brands, talent, and organizations

Experience owning relationships with media outlets and securing press coverage

Experience partnering with Marketing leadership to influence outcomes in a matrixed environment

Exceptional communication and interpersonal skills, with the ability to collaborate across multiple teams

Change agent with the ability to build teams and foster positive culture change

Entrepreneurial spirit with the ability to work through ambiguity and infuse strategic thinking

Benefits Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta; 30% off at Outlet

Competitive Paid Time Off plans

Volunteer time allowance

Extensive 401(k) plan with company matching

Employee stock purchase plan

Medical, dental, vision and life insurance

About Banana Republic Banana Republic is a premium, experiential lifestyle brand offering timeless clothing, jewelry, shoes and handbags, with home and art collections extending beyond apparel. We create memorable, immersive experiences online and in-store and are committed to delivering a consistent, quality product through an elevated customer experience.

Gap Inc. is an equal-opportunity employer. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, with decisions made without regard to protected status. Salary ranges and compensation described are indicative and may vary by location and other factors.

#J-18808-Ljbffr