Content Marketing Manager

Content Marketing Manager

The Content Marketing Manager will lead the development and execution of a strategic content marketing plan to drive brand awareness, thought leadership, and customer engagement across business verticals. This role will own the content calendar and produce high-quality, industry-leading content, including newsletters, webinars, emails, social media, paid advertisements, website copy, and more. The ideal candidate is a confident self-starter and strategic writer who can craft compelling narratives that resonate with our audience.

Key Duties

• Own, develop, and manage the content marketing strategy to support overall marketing goals, ensuring alignment with brand positioning and business objectives.
• Write and edit high-quality, engaging content that enhances brand awareness, establishes thought leadership, and supports lead generation and customer retention efforts.
• Collaborate with product marketing and sales to develop go-to-market initiatives, including email / content calendars, battle cards, market intelligence analyses, and customer-facing collateral.
• Strengthen and manage the social media presence and strategy across RedSail brands, driving both internal and external engagement.
• Utilize data and analytics to inform content strategy, measure performance, and optimize content marketing efforts for better engagement and conversion.
• Work closely with the creative team to ensure brand consistency and compelling storytelling across all campaigns.
• Collaborate with the digital marketing team to align content efforts with SEO, paid media, email marketing, and website strategy to maximize reach and impact.

Education / Training

Required Work Experience / Skills

Discretionary Judgment

Physical Demands, Working Conditions, and General Employment Guidelines

Equipment

Safety to Self and Others

Working Conditions / Hazards

Work Location

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.