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Digital Marketing Specialist

Digital Marketing Specialist

MediabistroWest Hartford, CT, United States
15 days ago
Job type
  • Full-time
  • Permanent
Job description

Job Title : Digital Marketing Specialist

Location : West Hartford, CT (hybrid 2+ days onsite per week)

Type : Full-time / Permanent

Work Schedule : Hybrid (2+ days onsite per week)

Job Description : About the Role :

Our Client is seeking a proactive Digital Marketing Specialist to join their Digital Marketing Operations team. This role is perfect for a data-driven, hands-on marketer who thrives in a fast-paced environment and is passionate about optimizing digital experiences.

Key Responsibilities :

  • Enhance website UX by analyzing user behavior, leveraging data, and collaborating with cross-functional teams to drive engagement and conversions.
  • Become a subject matter expert in Master Data Management (MDM) tools (Stibo preferred) —ensuring accurate product data, troubleshooting issues, and partnering with IT.
  • QA digital experiences, troubleshoot web functionality, and liaise with technical teams for seamless execution.
  • Execute and optimize email, web, and marketing automation campaigns while measuring performance and recommending improvements.
  • Act as a digital generalist , supporting strategic initiatives and identifying overlooked opportunities for process and workflow improvements.

What We’re Looking For :

  • 2-5 years in digital marketing / tech with CMS (e.g., SAP Hybris, Drupal), Salesforce / Pardot, and Google Analytics experience.
  • Strong analytical skills—able to derive insights from data and present actionable recommendations.
  • A self-starter with a problem-solving mindset who proactively identifies gaps and drives solutions.
  • Technical aptitude (MDM / Stibo experience a plus) and a keen eye for detail in QA / testing.
  • Excellent communication, agility in shifting priorities, and a passion for digital innovation.

    • Why Join?

  • You’ll work on high-impact projects, collaborate with diverse teams, and have the autonomy to shape digital strategies in a global organization.

    • Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans.

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    Digital Marketing Specialist • West Hartford, CT, United States