Director, Commercial Marketing

Company Overview

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

The Opportunity That Awaits You :

We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function at PROCEPT BioRobotics. This is a critical function that will serve as an engine for our commercial strategy, driving a truly customer-centric approach throughout the organization. The successful candidate will be a transformational leader who can coach and develop a team of marketers with deep subject matter expertise in key customer audiences (from surgeons, to urologist practice staff, to hospital executives) and ultimately sites of care (e.g., OR, hospital, and urologist practice). This leader will take Procept’s multifaceted value proposition and develop integrated marketing plans and commercial programs that drive awareness and adoption of Aquablation.

Reporting and Leadership

Reporting directly to the VP of Marketing, this leader will provide the vision to ensure commercial marketing strategies align with our marketing operations. As a member of the Marketing Leadership team, the successful candidate will work closely with marketing and sales leadership to coordinate strategic plans, define commercial marketing goals and KPIs, establish marketing best practice standards, and arm commercial teams with high-impact sales materials that scale the Procept value story in‑market.

What Your Day-To-Day Will Involve :

Audience-Centric Strategy & Execution

Build a continuum of marketing programs for surgeons, their practices, and hospitals that drive awareness to advocacy among these key customer audiences.

Identify and quantify key customer, clinical, and economic barriers to adoption.

Develop and execute targeted marketing programs that address these barriers with compelling messaging and evidence, with the core goal of driving adoption of Aquablation as a first-line treatment for BPH.

Commercial Marketing Alignment

Work with marketing and sales leadership to align on a unified go‑to‑market strategy, including defining the value proposition, procedure positioning, and competitive messaging.

Collaborate cross‑functionally to ensure consistency in brand discipline, training, and the seamless delivery of content and tools to drive a cohesive commercial effort.

Provide strategic insights into our annual planning process.

Partner with international colleagues to adapt and leverage U.S. commercial strategies for global markets and ensure consistent Aquablation messaging worldwide.

Program Launch Excellence & Practice Integration

Drive program launch excellence initiatives to ensure the successful integrating of Aquablation as a strategic service line in hospitals, urologist practices, and health systems.

Lead urologist practice integration initiatives to embed our solutions and build sustainable Aquablation programs.

Define and track success metrics for program adoption to ensure a seamless transition from launch to standard practice.

Commercial Tools & Capabilities

Develop scalable and sustained tools and capabilities that communicate the value propositions of Aquablation, focusing on clinical, economic, and procedural benefits.

Develop a comprehensive content library that is easily accessible and empowers the sales team with on‑demand digital and physical resources.

Clinical Marketing Scale & Amplification

Establish best‑in‑class clinical marketing practices, including a key opinion leader (KOL) strategy to drive peer‑to‑peer education.

Provide strategic leadership in Aquablation’s engagement with professional societies and regional chapters, guiding programs, educational initiatives, and collaborations that advance adoption.

Ensure consistent value messaging across all marketing collateral, sales tools and with KOLs, tailoring content to specific personas.

Cross‑Functional Partnership

Partner with Marketing Communications to develop comprehensive marketing campaign plans, including defining goals, desired customer actions, communication channel strategy, and required content by persona and channel.

Interface closely with the Market Access team to build health economic messaging rooted in real‑world evidence.

Collaborate with marketing operations and analytics teams to ensure tracking and measurement of audience messaging, content, and integrated marketing campaigns effectiveness.

Team Leadership and Talent Development

Lead, coach, and develop a team of marketers with expertise in clinical, practice, and hospital marketing.

Foster a culture of excellence, collaboration, and continuous improvement within the team.

The Qualifications We Need You to Possess

Experience : 12+ years of marketing experience, preferably in the medical device industry, with demonstrable examples of success.

Leadership : A proven track record of leadership by example, as well as recruiting and developing high‑performing teams.

Strategic Acumen : The proven ability to make the complex easy to understand and effectively build customer belief and drive product adoption.

Communication : Exceptional interpersonal skills, including strong verbal, listening, and written communication.

Data‑Driven : A strong data‑driven leader with deep expertise in reporting, performance analysis, and strategic prioritization.

Change Management : Demonstrated success navigating complex business environments and driving efficient and effective execution.

Customer‑Facing Experience : Experience working with C‑suite hospital administrators and decision‑support functions within hospitals and health systems is also desired. Familiarity with health economic and hospital finance fundamentals.

Education : A Bachelor’s degree in marketing, business or related field discipline is required; an MBA or advanced degree is desirable.

Location : The ideal candidate will be based in the Bay Area.

The Qualifications We Would Like You to Possess

Experience in the surgical robotics, or with other novel, high‑growth medical products / therapies.

Experience marketing directly to surgeons and hospital executives.

$213,000 - $251,000 a year

This position also includes a 25% bonus and RSUs at offer!

Understanding PROCEPT's Culture

At

PROCEPT , we believe every person matters. Every employee, every patient, every caregiver. Because we are here to create a revolution, and we believe in doing that by innovating everywhere with pathological optimism. We believe in being humble and highly engaged in the work we do, while also working together seamlessly for a common goal. At Procept, curiosity, ingenuity and conviction in the power technology will transform the lives of our patients and providers.

And this doesn’t happen by accident. It starts with our live induction program that serves as an incubator for cross‑functional team building, an immersion in Procept’s history, jam‑packed interactive sessions with executive leadership and a crash‑course in the mission and purpose of what we do. It continues with our one‑of‑a‑kind management program designed to build the best managers in the industry, where our people managers across functions come together to exchange ideas and grow, as both managers and learners, in an environment that challenges, supports and broadens.

We are fueled by the opportunity to give people their lives back. And we believe that it begins with YOU! At Procept, we push beyond just finding a work / life balance, we strive to find a work / life blend, a professional world that you are honored and impassioned to belong to, one that you can proudly share with your family, friends, and acquaintances.

An opportunity at PROCEPT BioRobotics won’t just be about finding a job. It will be an opportunity for you to join a community devoted to making a difference in this world!

BENEFITS OF WORKING AT PROCEPT!

PROCEPT’s health and wellness benefits for employees are second to none in the industry. As an organization, one of our top priorities is to maintain the health and wellbeing of our employees and their families. We offer a comprehensive benefits package that includes full medical coverage, wellness programs, on‑site gym, a 401(k) plan with employer match, short‑term and long‑term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and many more!

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

PROCEPT BioRobotics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status set forth in federal, state, or local laws. This policy applies to all employment practices within our organization.

PAY RANGE TRANSPARENCY

Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represents a base salary range for non‑commissionable roles or on‑target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job‑related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Procept utilizes the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above.

WORK ENVIRONMENT

We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. We would also ask you to understand and adhere to the PROCEPT BioRobotics Quality & EHS policies.

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