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Marketing Automation Specialist - Remote
Marketing Automation Specialist - RemoteBigCommerce • Hartford, CT, US
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Marketing Automation Specialist - Remote

Marketing Automation Specialist - Remote

BigCommerce • Hartford, CT, US
22 days ago
Job type
  • Full-time
  • Remote
Job description

Agentic Commerce Era

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

You are a marketing operator, technologist and problem solver par excellence who wants to join a demand center, building and optimizing an acquisition and engagement marketing machine.

This role is a key player on our Performance Marketing team as we continue on our journey towards world-class marketing capabilities, operations and infrastructure.

What You'll Do :

  • Build Marketo Emails, Forms, Programs, Drips & Nurtures.
  • Build Marketo Segmentation of Static Lists, Smart Lists, and maintain the Lead Database.
  • Build synchronization between Marketo and Salesforce to manage proper lead flow, tracking, and reporting at each stage of the funnel.
  • Build within the Marketing Activities, Lead Database, and Design Studio sections of Marketo with Best Practice tactics, techniques and procedures (TTPs).
  • Administer ancillary MARTECH platforms and system integrations (Salesforce, UTMs, Drift Chat, Drift Email, GoToWebinar, Openprise, Segment.io, Craft CMS - Web, etc.).
  • Leverage basic HTML / CSS skills for development of email and landing page templates.
  • Spend 75% of your time in the platform conducting run-the-business (RTB) stakeholder ticket requests through JIRA.
  • Spend 25% of your time on big projects and strategic initiatives across critical infrastructure, architecture, net new systems & processes, and cross-functional SOP development.

Who You Are :

  • 1-3 years experience in marketing, automation, or similar entry-level education and training at the execution-level.
  • Preferably 1+ year working with a Marketing Automation platform
  • Detail-oriented with a passion for learning optimal process and best practice implementation.
  • Team-first mentality with a passion to learn the critical disciplines of Marketing Automation, Database Marketing, Inbound Marketing Methodology, Lead Lifecycle, and Data Orchestration.
  • High standard bearer who appreciates being a valued member of a winning team on an inspiring mission.
  • Critical thinker who can take an abstract, ambiguous request and use a systems-thinking approach to break it down into system logic and visualize a build.
  • Learner who's always ready for more and is excited to continuously improve process.
  • Service and "customers first" mentality always looking to be helpful to stakeholders.
  • Inclusion and Belonging

    At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.

    Learn more about the Commerce team, culture and benefits at https : / / www.commerce.com / careers / .

    Protect Yourself Against Hiring Scams : Our Corporate Disclaimer

    Commerce, along with many other employers, has become the subject of fraudulent job offers to hopeful prospective job seekers. Be advised : Commerce does not offer jobs to individuals who do not go through our formal hiring process. Commerce will never :

  • require payment of recruitment fees from candidates;
  • request personally identifiable information through unsanctioned websites or applications;
  • attempt to solicit money from you as part of the hiring process or as part of an employment offer;
  • solicit money to complete visa requirements as part of a job offer.
  • If you receive unsolicited offers of employment from Commerce, we urge you to be extremely cautious and avoid engaging or responding.

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    Marketing Specialist • Hartford, CT, US

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