Senior Media Buyer

Job Opportunity : Digital Media Planner

Forum Communications Company is a family-owned media and technology company that has been providing trustworthy, quality journalism and business solutions for more than a century. We've always been in the business of telling stories, but we're more than just a newspaper today. As one of the Upper Midwest's largest media organizations, we are leaders in the business of print and digital news, technology, telebroadcasting, printing, and agency advertising.

FCC is comprised of passionate and purpose-driven people fueled by collaboration and innovation. In addition to a generous benefits package, you'll enjoy development and growth opportunities, an inclusive and creative culture, and a safe working environment. We believe in supporting each other, working hard towards common goals, and having fun. Come for the perks. Stay for the people.

Summary

The Digital Media Planner develops and executes strategic digital media plans that align with client goals across platforms including Basis (Centro), Simplifi, Amazon, TradeDesk and / or DV360. This role manages campaigns from planning through optimization and reporting across Display, Native, Video, OTT / CTV, and Streaming Audio channels.

Essential Functions

• Attend client meetings to present pre-sale strategies, define onboarding requirements, and active campaign performance reports.
• Oversee the end-to-end process of digital media planning and buying, managing complex campaigns encompassing Display, Native, Video, OTT / CTV, Streaming Audio, ensuring effective campaign execution and delivery.
• Utilize expertise in campaign optimization, leveraging data-driven insights to maximize performance and ROI across various digital channels.
• Collaborate with cross-functional teams to ensure seamless integration of digital media strategies with broader marketing initiatives including traditional media buys and earned media efforts.
• Utilize data visualization tools and techniques to present campaign performance and insights to internal stakeholders and clients.
• Communicate with self-service customers for platform questions, issues and notifications
• Ongoing training and certification in required platforms

Google Ads Search Certification

Qualifications

Expected compensation for this role is between $65,000 and $80,000 / year, based on qualifications and experience.

Forum Communications Company offers the following for all full time and 32 benefited employees :

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.