Strategic Marketing Manager - Utility and Renewables

Strategic Marketing Role At ABB

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to : Global Marketing & Sales Manager

Your Role And Responsibilities

In this role, you will conduct proactive strategic marketing aligned with the Electrification strategy in the US. Each day, you will position ABB in the Utility and Renewables segments as a technology leader delivering excellent customer experience. While the preference is for candidates to work hybrid out of our Cary, NC office, we are also open to candidates working remotely anywhere in the US. This role is contributing to the Electrification Marketing and Strategy function in the US. Main stakeholders are customers, sales teams, and product marketing teams. You will be mainly accountable for :

• Strategy planning - Define and execute marketing strategies to engage specified markets through the analysis and identification of customer challenges and pain points, industry segment trends, practices, competitor strategy, etc.
• Market analysis - Provide market intelligence analysis in support of identification and development of new markets, segments, or solutions.
• Marketing activation - responsible for creating, planning, and implementing the marketing strategies in accordance with the business marketing and sales strategy and budget. Defines the marketing targets for the assigned area and ensures their achievement. Identifies existing and new business opportunities through market analysis, defines strategy / business plans for each opportunity, and coordinates with the relevant teams.
• Develop and implement campaigns that incorporate both segment needs as well as business objectives. Develop messaging and content needs - translate business strategy to campaign strategy.

Qualifications

Bachelor's degree in business or technical area is required with 7 years or more of experience in electrification or related industry with background in Product Management, Marketing or Sales; MBA or MS preferred. Expertise in the following activities - marketing strategy, market Intelligence, customer experience, marketing campaign development and execution. Demonstrated ability to work across multiple functions and groups. Exceptional analytical, communication, and leadership skills.

More about us : ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection, and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry, and infrastructure segments, often providing the requisite medium voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

Why ABB? What's in it for you : We want you to bring your full self to work-your ideas, your energy, your ambition. You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day. ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB. All qualified applicants will receive consideration for employment without regard to their sex (gender identity, gender expression).