Director, Brand Marketing

If you’re looking for a purpose and not just a job, join the Smoothie King team and turn your purpose into a fulfilling passion! We're not just the pioneers of the nutritional smoothie; we're the champions of inspiring people to live a healthy and active lifestyle. With over 1300 stores and counting, we’ve grown to become the largest nutritional smoothie bar in the nation, with a simple recipe for success :

Hire the best people, use the best ingredients, and blend with a purpose. At Smoothie King, we're serious about our clean ingredients and passionate about our guests' health and wellness journeys—but that doesn't mean we don't know how to have a good time. Here, you'll find work that's equal parts challenging and rewarding, all within a culture that's as amazing as our smoothies. We're committed to continuous improvement, achieving our goals, and fostering a supportive and collaborative environment where every team member can thrive. Overview

Director of Brand Marketing

is the powerhouse behind increasing brand awareness, telling our story in a way that captivates our guests, and ensuring our marketing efforts drive real impact. From digital channels to in-store experiences, this leader oversees national and local marketing execution, juggling multiple agency partners—including creative, social, and media—to ensure every campaign aligns with our brand vision. Leading a team of brand marketers, digital strategists, and graphic designers, this role is the ultimate brand champion—fueling franchisee marketing success and keeping Smoothie King top of mind for guests nationwide. Responsibilities

Brand Champion :

Own the Smoothie King brand, ensuring consistent and compelling storytelling that excites internal teams, franchisees, and guests alike. 360° Marketing Execution :

Develop and execute brand campaigns across multiple channels, ensuring brand integrity while scaling impact. Storytelling :

Craft and communicate compelling and inspiring brand stories that resonate with our audience and strengthen brand loyalty. Creative Leadership :

Lead the internal creative team to produce high-quality assets that support key marketing initiatives and enhance brand positioning. Strategic Thinking :

Move seamlessly between high-level strategy and tactical execution, ensuring marketing programs are both innovative and results-driven. Cross-functional Collaboration :

Work closely with internal teams to align marketing strategies with business objectives. Retail & Operations Partnership :

Lead the collaboration with Smoothie King Operations to develop in-store marketing strategies, optimize pricing, identify business opportunities, and coordinate POP support items with printers, operations, and franchisees. Budget Management :

Track and manage brand marketing spend, ensuring efficiency and maximum impact across media, partnerships, events, and sponsorships. Business Analytics & Consumer Insights :

Analyze data, connect the dots and tell the story of why. Identify opportunities and issues to drive brand growth and profitability. Marketing Planning & Communications :

Lead the development of compelling brand briefs and execute high-impact brand marketing programs from concept to completion. Social & Influencer Strategy :

Develop campaign briefs and guide social media teams to align with overarching marketing pillars and strategies. Gift Card Program Oversight :

Manage the Gift Card P&L, driving sales through in-store, online, and third-party distribution channels. Qualifications

A Bachelor’s degree in Marketing, Advertising, or Communications, preferred. At least five (5) years’ experience working in marketing-based roles in consumer marketing, retail, hospitality, and / or media field. Minimum five (5) years’ managerial experience. Proficiency in Microsoft Office Suite (Word, Outlook, PowerPoint, Excel). QSR experience highly preferred. Personal passion for health and fitness is a plus. What We Offer

Join our team and enjoy an unusually fun work environment with an upbeat atmosphere and great team members. It is our purpose to maintain an environment our team members can brag about, where our focus and belief are built on our core values :

We Are Better Together, We Keep Evolving, We Live Our Mission, We Do the Right Thing, and We Focus and Finish.

We keep our team happy with our great benefits package, free smoothies, flexible work schedules, office lunches and parties, monthly fitness challenges, free gym access, and more fun activities to make Smoothie King a happy and healthy place to work. Our Mission Inspire people to live a healthy and active lifestyle. Our Vision To be an integral part of every health and fitness journey. At Smoothie King, when we say

inspire people , we mean everyone. We champion a diverse and inclusive workforce that is representative of the guests we serve. We blend the unique members of our organization, celebrating what is both common and different to grow better together. We are proud to be an equal opportunity employer and consider all qualified candidates, without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, or medical condition or disability. If you are a person with a disability and you need assistance in applying for a position with Smoothie King, please call our People Services Department at

214-935-8900

and direct assistance will be provided.

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