CRM Manager, B2C Marketing

Get AI-powered advice on this job and more exclusive features.

Base pay range

$145,000.00 / yr - $160,000.00 / yr

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family's pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We're growing and adding more talent to help fulfil this valuable mission. That's where you come in.

The Challenge to Solve

Slice is looking for a strategic, data-driven CRM Manager to lead our Consumer marketing automation efforts. You'll oversee a small but mighty team responsible for driving repeat orders and customer engagement across email, SMS, and push notifications - all powered by Braze. This role is perfect for someone who loves combining creative storytelling with rigorous testing and data insights. You'll work closely with Creative, Analytics and Product Marketing teams to send the right message to the right pizza lovers at the right time - all to boost order volume for our independent pizzerias.

What You'll Do

• Lead and develop a team of two CRM specialists, setting priorities, coaching for growth, and ensuring flawless campaign execution in Braze.
• Own the consumer lifecycle strategy, from onboarding and reactivation to retention and loyalty - optimizing for repeat order rate and order frequency.
• Plan and execute multi-channel campaigns (email, push, SMS, in-app) that engage millions of pizza fans and drive measurable business impact.
• Collaborate with creative, analytics, and engineering to build and optimize journeys across all stages of the user lifecycle.
• Develop and maintain the CRM roadmap and marketing calendar, aligning with company goals and key seasonal moments.
• Experiment constantly - develop and test hypotheses, run A / B tests, and use results to improve messaging, segmentation, and automation.
• Manage and optimize Braze : segment audiences, build triggers, automate journeys, and ensure technical accuracy and deliverability.
• Report weekly, monthly and quarterly on CRM performance, highlighting trends, conversion insights, and opportunities to improve results.

The Winning Recipe

These Are The Core Competencies This Role Calls For

The Extras

Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights :

Salary Range : $145,000 to $160,000 + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

The Hiring Process

Here's what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 3-4 weeks to complete and you'd be expected to start on a specific date.

Pizza brings people together. Slice is no different. We're an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. We are also proud members of the Diversity Mark NI initiative as a Bronze Member.

Privacy Notice Statement of Acknowledgment

When you apply for a job on this site, the personal data contained in your application will be collected by Slice. Slice is keeping your data safe and secure. Once we have received your personal data, we put in place reasonable and appropriate measures and controls to prevent any accidental or unlawful destruction, loss, alteration, or unauthorised access. If selected, we will process your personal data for hiring / employment processes, as well as our legal obligations.

If you are not selected for the job position and you have given consent on the question below (by selecting "Give consent") we will store and process your personal data and submitted documents (CV) to consider eligibility for employment up to 365 days (one year). You have the right to withdraw your previously given consent for storing your personal data and CV in the Slice database considering eligibility for employment for a year. You have the right to withdraw your consent at any time.

For additional information and / or exercise of your rights to the protection of personal data, you can contact our Data Protection Officer, e-mail : privacy@slicelife.com

Job Details

Referrals increase your chances of interviewing at Slice by 2x

Get notified about new Customer Relationship Management Manager jobs in New York, United States

New York, NY $120,000 - $160,000 2 weeks ago

New York, NY $160,000 - $181,600 21 hours ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr