Marketing Specialist

Senior B2B Marketing Specialist

The Senior B2B Marketing Specialist is responsible for owning and executing high-impact marketing programs that support new client acquisition and existing client success. The Marketing Specialist will have an in-depth understanding of organizational priorities, goals, objectives, and market conditions, including the competitive landscape and target audience. Key responsibilities include developing and executing B2B demand generation marketing programs including orchestrating Speedchain's presence at industry events, producing targeted content for industry associations, and nurturing leads at various stages of the pipeline. This role partners closely with the Sales and Product teams to build pipeline, support existing relationships, and position Speedchain as the industry leader. The Senior B2B Marketing Specialist is accountable for performance measurement, disciplined execution, and continuous optimization while identifying new marketing opportunities. The Marketing Specialist will work with the Sales and Marketing team, reporting to the Director of Partnerships and Marketing. Principle activities include : working alongside Sales, Marketing and Partnerships to establish B2B marketing priorities and project plans, executing on industry events, owning day-to-day marketing operations across marketing channels, evaluating new marketing channels and opportunities to grow top of funnel, and developing content outlined on the marketing calendar. The Specialist will also execute and measure marketing campaigns, work closely with the internal design team for content development and distribution, act as brand champion across channels, create case studies with existing clients, maintain project documentation and marketing operating plans, manage client and prospect swag, coordinate PR between internal teams and external partners, and perform duties and fulfill responsibilities that may include related or unrelated tasks.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy.

Skills and requirements include 2-6 years of experience working in a marketing role focused on B2B demand generation, or similar marketing discipline. Progressive responsibilities related to marketing. Experience with planning and executing industry tradeshows and other events. Experience in a B2B company, financial services or SaaS preferred but not required. Ability to be a creative thinker who is motivated and excited to be working in a fast-paced environment with a focus on growth and driving optimizations. Excellent oral and written communication skills. Strong analytical and logical approach to decision making, leading with numbers and measuring the impact of all your efforts. Experience utilizing AI tools to enhance efficiency in day-to-day operations. Salesforce and Account Engagement (Pardot) experience is a plus, but not required. A quick learner with a sharp eye for detail. Desire to scale marketing operations and ownership over marketing KPIs and outcome.