Paid Media Strategist

A company is looking for a Paid Media Strategist. Key Responsibilities Plan, execute, and optimize full-funnel paid media campaigns across various channels Manage day-to-day campaign performance and tracking on multiple platforms Collaborate with cross-functional teams to align on KPIs and budget allocation Required Qualifications 3+ years of experience in digital marketing with a focus on paid media Proven track record of managing and scaling paid media campaigns for revenue growth Experience in a conversion-oriented environment such as e-commerce or lead generation Familiarity with campaign attribution and analytics tools like GA4 and Looker Strong analytical skills with the ability to interpret complex data sets