Lead Digital Customer Growth - Consumer Offer Strategies

Lead Digital Customer Growth

This position requires office presence of a minimum of five days per week and is only located in the location(s) posted. No relocation is offered.

Work Location : Dallas, TX

About AT&T

At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

Overall Purpose

Help lead the enhancement of consumer digital offer strategies with a primary focus on measurement, analytics, and testing. Work with partner analytics teams to establish and track internal roadmap of new data modeling, performance dashboards, and reporting capabilities to enhance visibility into Digital offer performance. Develop and implement a comprehensive testing roadmap to accurately assess incremental impact and inform future strategies. Collaborate cross functionally with teams to deliver insights and improve data-driven decision-making.

Key Responsibilities

• Measurement & Reporting
• Develop requirements, partner in designing and enhancing offer performance dashboards to provide actionable insights.
• Improve reporting sophistication by integrating advanced analytics and visualization for real-time performance tracking.
• Model and forecast promo performance, including financial impact, incrementality, and efficiency.
• Prepare and distribute weekly performance reports across full suite of Wireless & Wireline promotions.
• Testing & Incrementality
• Develop a robust testing roadmap to measure true incrementality of offers across various channels, locales, and inform development roadmap for Digital capabilities.
• Set standards for success criteria of experiments to validate offer effectiveness.
• Partner with testing teams to refine test design and ensure data integrity.
• Strategy & Optimization
• Assist with quarterly consumer offer plans by supplying data-driven insights and incrementality learnings.
• Monitor launched offers against forecasts; inform optimization efforts based on performance and test results.
• Provide prioritization guidance for offer display and placement based on full-funnel performance metrics.
• Cross-Functional Collaboration
• Work closely with Marketing, Product, Engineering, Finance, and Operations to align measurement frameworks with business objectives.
• Communicate offer performance, test results, and new opportunities in clear, digestible formats for executive and execution teams.

Education / Experience : Bachelor's degree (BS / BA) desired. 5+ years of related experience. Certification is required in some areas.

Lead Digital Customer Growth earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.

Ready to join our team?

Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.