Principal Product Manager

Principal Product Manager

This position requires office presence of a minimum of five days per week and is only located in the posted location. No relocation is offered. Join AT&T and reimagine the communications and technologies that connect the world. Our Consumer Product Experience team is delivering innovative and reliable technology solutions to power differentiated, simplified customer experiences. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won't just imagine the futureyou'll create it.

The Opportunity : AT&T is redefining what it means to guarantee connectivity. The AT&T Guarantee is not just a sloganit's a customer promise backed by data, reliability, and transparency. The AT&T Guarantee Product Team leads the vision, strategy, and performance of this high-impact product, ensuring it consistently meets and exceeds customer commitments.

About the Role

As the Principal Product Manager, you will lead the AT&T Guarantee product end-to-end : shaping the long-term vision, setting product strategy, and driving the full lifecycle from research and launch to adoption and continuous evolution. This is a high-impact leadership role for someone who thrives on building products that win customer loyalty, move critical metrics, and set industry standards.

Key Responsibilities

• Product Vision & Strategy
• Customer Obsession & NPS-Driven Growth
• Lifecycle Management
• Competitive Analysis & Market Leadership
• Cross-Functional Leadership

Product Vision & Strategy

Define and articulate the next generation of AT&T Guarantee promisesShape the product roadmap and align it to long term business goals.

Customer Obsession & NPS-Driven Growth

Champion a customer-obsessed mindset across all product initiatives, ensuring customer needs and pain points are at the center of every decision. Analyze and translate Net Promoter Score (NPS) and other customer feedback metrics into actionable strategies that improve customer loyalty, drive revenue growth, and expand market share. Build out business cases and tie NPS improvements and product capabilities to profitability.

Lifecycle Management

Oversee the entire product lifecycle : conception, development, launch, growth, maturity, and iteration or retirement. Continuously evaluate product performance, gather customer feedback, and implement enhancements to maximize customer value. Ensure robust processes for product updates, feature releases.

Competitive Analysis & Market Leadership

Analyze industry trends and competitor offerings. Identify differentiators and develop strategic responses to maintain and expand market leadership and play to win customers.

Cross-Functional Leadership

Collaborate with executive leadership, business units, Engineering, Network, Marketing, and Customer Experience teams to deliver a seamless and trustworthy customer experience.

Qualifications

Bachelor's degree (BS / BA) required; advanced degree preferred. 10+ years of experience in product management or product marketing, ideally in telecom, consumer tech, or subscription-based services. Proven track record of leading complex products through the full lifecycle, from vision and strategy to execution and optimization. Superior executive communication, data-driven decision making, and cross-functional leadership skills. Deep customer-first mindset and a passion for transforming insights into measurable business impact. Bonus : Product marketing experiencesuch as go-to-market planning, product positioning, or driving customer adoption strategiesis a plus.

Supervisor

No

Our Principal Product Manager earns between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining Our Team

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today!

Weekly Hours : 40

Time Type : Regular

Location : Dallas, Texas

Salary Range : $158,200.00 - $237,400.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws. We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status.