Manager, Public Relations - Rejuvenation

Manager, Pr & Brand Marketing

The Brand Marketing team at Rejuvenation is responsible for defining and celebrating the brand across every customer touchpoint, including brand strategy, PR, partnerships, events, social media, and editorial content. Together, the team builds an engaged community of consumers, trade professionals, and influencers through cohesive storytelling and a consistent, best-in-class brand presence.

The PR Manager plays a key role in shaping and amplifying Rejuvenation's brand presence across consumer, trade, and influencer audiences. This position leads the development and execution of integrated PR, influencer, partnership, and event strategies that strengthen brand awareness, support product and campaign priorities, and reinforce Rejuvenation's position as a leader in the home and project space. Working cross-functionally with teams across DTC, Merchandising, Creative, and Retailas well as partners across the Williams-Sonoma, Inc. portfoliothis role drives compelling storytelling, cultivates meaningful industry relationships, and ensures brand-right execution across all earned and experiential touchpoints.

Responsibilities

• Develop and execute Rejuvenation's PR strategy to grow brand visibility, reinforce category authority, and support seasonal and evergreen storytelling.
• Identify timely product, brand, and campaign narratives to pitch to national, regional, and trade publications aligned with editorial calendars and trends.
• Build and maintain strong relationships with key editors, writers, producers, and media stakeholders across design, home, lifestyle, and trade industries.
• Secure high-quality earned media placements that reinforce brand differentiation, craftsmanship, and heritage.
• Monitor media coverage and industry landscape to identify opportunities and sentiment shifts, adjusting PR strategy accordingly.
• Research, evaluate, and recruit new influencer partners and brand collaboratorsacross consumer, trade, and design audiencesensuring alignment with Rejuvenation's aesthetics and values.
• Build partnership briefs, negotiate deliverables, manage contracts, project timelines, content creation, and product fulfillment.
• Oversee influencer project performance, engagement, and ROI, providing actionable insights for future programs.
• Own relationships with like-minded brands for partnership opportunities that elevate awareness and support customer acquisition goals.
• Create and manage Rejuvenation's event strategy, including store openings, in-store activations, brand partnership events, trade events, and community engagements.
• Lead end-to-end planning for events : creative concepting, run of show, logistics, vendor management, and post-event recaps.
• Oversee event budgets, retail execution, attendee lists, influencer invites, RSVPs, and event production needs.
• Support the creation of event content for social channels, PR, and editorial storytelling.
• Travel as needed and serve as liaison to Rejuvenation retail teams to support event execution and represent the brand in market.
• Review and reconcile invoices, track spend by project, and report budget progress to brand leadership.
• Analyze PR performance, media impact, influencer metrics, and partnership results, presenting clear monthly and quarterly reporting.
• Provide insights and recommendations to increase ROI and optimize future programs.

Criteria

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :

Benefits

Continued Learning

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration). This role is not eligible for relocation assistance. Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.