Marketing Communications Manager- Energy

The Marketing Communications Manager for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams' Performance Coatings Group will be the central point of segment marketing communications strategy, creative program development, execution of demand generation and sales enablement initiatives related to a diverse range of energy market segments including oil and gas, power generation, alternative, and hydrocarbon fire protection.

Working from the established focus market segment and brand strategy, this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals. All aspects of marketing communications, including demand generation campaign / program design and execution, thought leadership content development and curation, print and digital media advertising, public relations, social media, direct marketing, events / trade shows, product launches, sales collateral and internal communications, are managed by this position.

The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. As part of the responsibilities, the role will also support North America marketing communications activities and collaboration with regional teams in alignment with current business strategies and segment needs.

The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment / regional revenue and margin growth.

Strategic Marketing Communications

• Lead the communication of key initiatives from the Protective & Marine segment marketing organization to ensure alignment with business goals and segment objectives.
• Translate business growth requirements into actionable creative marketing communications strategies and programs with defined target audience, meaningful differentiation, and appropriate tactics to execute.
• Work with market segment leaders to create annual marketing communications strategy, plans and tactics that achieve segment growth and increase brand awareness.

Marketing Communications Program Management

o Measure campaign effectiveness and report both to divisional and group leadership and to peers in formal debrief sessions to drive continuous improvement.

Digital

Public Relations and Thought Leadership Content

Events

Internal Communications

FORMAL EDUCATION : Required :

Preferred :

KNOWLEDGE & EXPERIENCE :

Required :

Preferred :

TECHNICAL / SKILL REQUIREMENTS :

Required :

Preferred :