Talent.com
AAA Life Insurance Company is hiring : Digital Content Lead in Boston

AAA Life Insurance Company is hiring : Digital Content Lead in Boston

MediabistroBoston, MA, United States
30+ days ago
Job type
  • Full-time
Job description

Join Us In Revolutionizing Customer Engagement

Join us in revolutionizing an entire industry's customer engagement. We prioritize human connection through technology. If you're driven by purpose and want to make a meaningful impact on people's lives, this is the place for you. Our team challenges norms with the support of a trusted American brand.

Why Join Us?

  • Purpose : A leading professional services firm found that AAA Life associates demonstrate some of the highest levels of commitment, empathy, and dedication when compared to top U.S. companies in a benchmark analysis.
  • Growth : We have the privilege to offer our products to tens of millions of Americans that make up the AAA member base
  • Focus is on "working families", "everyday Americans", "ordinary citizens", "mainstream population" "average income households", providing life insurance products that truly impact people's lives (more information will be provided in the interview).
  • Team (Culture) : USA Today named us a 2024 and 2025 top US workplace

Who Are We Looking For?

The Digital Content Lead will take ownership of ensuring consistency, precision, and engagement across all B2C customer lifecycle stages. This role is critical in driving AAA Life's brand identity and customer experience across both AAA Life and AAA Club channels, requiring cross-functional leadership and expertise to elevate the brand in an increasingly competitive and complex digital landscape. This individual will play a significant role in shaping AAA Life's communications across websites, applications, customer portals, digital ads, social media, email campaigns, video content, and beyond.

Responsibilities

How Will You Contribute?

Strategic Copywriting & Content Leadership

  • Partner with Senior Digital Designer to own content and copy strategies across AAA Life's primary digital assets, including , mobile applications, customer service portals, and various digital advertising channels. Directly responsible for elevating the quality, relevance, and engagement of content, from initial conceptualization to execution, ensuring it aligns with overarching business goals and customer engagement strategies.
  • Own the copy and content optimization strategy across all digital touchpoints, including website copy, email campaigns, mobile apps, social media, and paid media.
  • Leverage data-driven insights to continually refine messaging and improve engagement and conversion rates across all channels.
  • Take the lead in creative ideation and concept development, driving messaging across a range of channels and formats, including video, display ads, email campaigns, and more. Use innovative storytelling techniques to resonate with target audiences, foster trust, and drive action.
  • Has a deep understanding of life insurance products, services, channels, and how to develop clear, concise, compelling and actionable copy that helps deliver key messages and tell AAA Life's brand story across a variety of tactics.
  • Translate messages across AAA Life and AAA club channels to support a robust integrated marketing model.
  • Work across the business with subject matter experts to understand and distill information on strategies, initiatives, and products into easy to understand copy and messaging that's conversational, clear, and adheres to AAA Life's brand standards.

    • SEO and Digital Best Practice Leadership

  • Lead the ongoing development and execution of a comprehensive SEO strategy, driving organic growth and increasing visibility across AAA Life's owned digital properties. Apply advanced SEO best practices, keyword strategy, and content optimization techniques to maximize organic reach and user engagement.
  • Lead content optimization efforts for AAA Life's digital channels, applying data and insights from A / B testing, user feedback, and analytics to fine-tune messaging and copy. Partner with UX teams to refine the customer experience and conversion paths across all digital properties. Stay at the forefront of digital content trends, emerging technologies, and best practices.
  • Lead internal educational initiatives to share new insights and inspire innovation within the creative team.
  • Contribute to digital creative testing and optimization work streams, particularly AAA Life's CRO practice, using data to drive messaging and final creative that supports priority tests and optimizations across , email, paid media, and more.
  • Stay up to date on digital content best practices and promote an internal awareness of trends across key channels.
  • Ensure content across all touchpointsincluding , apps, emails, social media, and video contentmeets ADA standards, helping AAA Life maintain legal compliance and provide an equitable user experience for all customers.

    • Collaboration & Documentation

  • Responsible for concept development including partnering with team members, ideation, drafting of concept briefs, and presentation in internal creative review meetings.
  • Partner with creative team members on the management and maintenance of the content library and digital asset management system, ensuring that all assets are easily accessible, properly categorized, and up to date with the latest messaging and creative.
  • Lead the negotiation and drafting of new copy when regulatory changes or compliance adjustments are required. Ensure a transparent and structured approval process, working directly with legal, compliance, and business stakeholders to ensure all messaging is compliant with industry standards and regulations. Provide thought leadership and mentorship to other creative team members. Foster a collaborative, results-oriented environment and elevate the quality and creativity of the team's work. Play an instrumental role in creating an inclusive, dynamic culture within the content and creative team.

    • Qualifications

    What Do You Offer?

  • Bachelor's degree in Communications, Marketing or related area.
  • Minimum of 7 years of content creation experience in various forms of copywriting for digital channels and tactics with an emphasis in marketing and research.
  • Life insurance experience required.
  • Experience in effective business and market positioning as a content leader, storyteller, and editor.
  • Expert understanding of AP style.
  • Strong understanding of marketing copywriting fundamentals and best practices.
  • Experience with plain language and accessibility standards preferred.
  • Experience working within content management systems to organize and publish content.
  • Understanding of UX / UI fundamentals and experience with creating user-friendly copy and content.
  • Proficient in personal computer (PC) skills, including Microsoft Office Suite and familiar with Adobe Creative Suite.
  • Experience with a hybrid model of creative production where work is shared between agency and internal resources.
  • Experience working both across departments with multiple SMEs and externally with agency and third-party contacts.
  • Proven clarity and creativity in various forms of communication
  • Excellent organizational skills with an ability to manage time and complex, multifaceted programs with accuracy.
  • Ability to provide direction to partnering teams and vendors and produce quality work in a limited timeframe.

    • What Can We Offer?

  • Enjoy a hybrid work environment that promotes work-life balance.
  • Comprehensive medical, dental, and vision coverage starting from your first day.
  • Employer 401k match and employer contribution to a pension plan.
  • Generous PTO and paid parental leave to support your family needs.
  • Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.
    • Create a job alert for this search

    Insurance Is Insurance • Boston, MA, United States

    Related jobs
    Daley And Associates, LLC is hiring : Digital Publishing Specialist - 27417 in Bo

    Daley And Associates, LLC is hiring : Digital Publishing Specialist - 27417 in Bo

    MediabistroBoston, MA, United States
    Temporary
    Be among the first 25 applicants.A well-established Investment Management firm in Boston, MA is seeking a professional and reliable Digital Publishing Specialist to join their team.The Digital Publ...Show moreLast updated: 30+ days ago
    • Promoted
    AI Content Marketer

    AI Content Marketer

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for an AI Content Marketer to create and execute content around their AEO strategy.Key Responsibilities Create multi-format content including blog posts, guides, and landing ...Show moreLast updated: 2 days ago
    • Promoted
    Digital Marketing Account Manager

    Digital Marketing Account Manager

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Digital Account Manager.Key Responsibilities Manage and optimize integrated marketing strategies for clients in the healthcare sector Foster, retain, and grow client r...Show moreLast updated: 30+ days ago
    Digital Content Manager Later Social

    Digital Content Manager Later Social

    MediabistroBoston, MA, United States
    Full-time
    Were hiring a Digital Content Manager to own and scale the content engine for Later Socialcrafting narratives that resonate with marketers while staying ahead of the evolving search landscape.In th...Show moreLast updated: 27 days ago
    • Promoted
    DIGITAL MEDIA DIRECTOR

    DIGITAL MEDIA DIRECTOR

    Mediastruction, LLCNorwell, MA, US
    Permanent
    DIGITAL MEDIA DIRECTOR : Media Planning and Activation.Mediastruction is an independent media planning and buying agency. Our passion & mission is to answer marketing’s toughest attribution...Show moreLast updated: 30+ days ago
    Specialist, Digital Communications (SEO) Job at Foley & Lardner in Boston

    Specialist, Digital Communications (SEO) Job at Foley & Lardner in Boston

    MediabistroBoston, MA, United States
    Full-time
    Foley & Lardner LLP is a great place to work because of what we do and how we do it.Here, your unique perspectives, experiences, and abilities will be embraced and developed, so you can excel.Being...Show moreLast updated: 1 day ago
    • Promoted
    Tech Lead

    Tech Lead

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Tech Lead to oversee the architecture and technical progress of a technology product.Key Responsibilities Lead a pod of engineers by writing code, conducting design rev...Show moreLast updated: 30+ days ago
    • Promoted
    Content Partnerships Manager

    Content Partnerships Manager

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Content & Partnerships Manager (Newsletters) in the EU.Key Responsibilities Write engaging ad copy for newsletter sponsorships and contribute to editorial content Mana...Show moreLast updated: 2 days ago
    Arnold is hiring : Associate Content Creator in Boston

    Arnold is hiring : Associate Content Creator in Boston

    MediabistroBoston, MA, United States
    Full-time
    Our content creators are independent, creative thinkers.They are visual storytellers with excellent interpersonal skills. They have a strong aesthetic sense for art direction and photography and a s...Show moreLast updated: 30+ days ago
    • Promoted
    Digital Health Product Manager

    Digital Health Product Manager

    VirtualVocationsLowell, Massachusetts, United States
    Full-time
    A company is looking for a Digital Health Product Alliance Lead.Key Responsibilities Lead digital health developer and industry strategies with cross-functional teams Nurture relationships with ...Show moreLast updated: 4 days ago
    • Promoted
    Digital Product Lead - iCare Connect

    Digital Product Lead - iCare Connect

    SanofiCambridge, MA, United States
    Full-time
    Digital Product Lead - iCare Connect.Ready to push the limits of what's possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire busine...Show moreLast updated: 2 days ago
    • Promoted
    Digital Content Coordinator

    Digital Content Coordinator

    VirtualVocationsDorchester, Massachusetts, United States
    Full-time
    A company is looking for a Digital Coordinator.Key Responsibilities Review and maintain content in CMS systems, including image selection and copy placement Self-manage an assigned list of webpa...Show moreLast updated: 2 days ago
    • Promoted
    Digital Marketing Specialist

    Digital Marketing Specialist

    Fresenius Kabi USA, LLCNorth Andover, MA, United States
    Full-time
    The Digital Marketing Specialist - Cell & Gene Therapy (CGT) Technologies leads the development and execution of integrated digital marketing strategies that drive audience engagement, brand equity...Show moreLast updated: 3 days ago
    Aquent is hiring : Freelance Foodie Content Creator in Boston

    Aquent is hiring : Freelance Foodie Content Creator in Boston

    MediabistroBoston, MA, United States
    Full-time
    Overview We’re looking for a Boston-based social media content creator to join a new campaign spotlighting some of the city’s best local restaurants in partnership with a leading Soda company.You’...Show moreLast updated: 3 days ago
    Director of Content

    Director of Content

    MediabistroBoston, MA, United States
    Full-time
    A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible. Boston Legacy FC (the “Club”) is Boston’s new professio...Show moreLast updated: 2 days ago
    Digital Content Systems Manager

    Digital Content Systems Manager

    Aspen PublishingBURLINGTON, MA, US
    Full-time
    Quick Apply
    Aspen Publishing is seeking a Digital Content Systems Manager to be a part of a growing company.This role is open to Boston-based candidates to work in our Burlington, MA office on a hybrid office / ...Show moreLast updated: 10 days ago
    • Promoted
    Cloud Product Manager

    Cloud Product Manager

    Aras CorporationAndover, MA, US
    Full-time
    Aras is a leader in product lifecycle management (PLM) and digital thread solutions.As one of the fastest growing PLM companies, our technology enables the rapid delivery of flexible solutions buil...Show moreLast updated: 10 days ago
    • Promoted
    Content QA Lead

    Content QA Lead

    VirtualVocationsDorchester, Massachusetts, United States
    Full-time
    A company is looking for a Content & Creative QA Lead to ensure the quality and consistency of various creative assets.Key Responsibilities Proofread and fact-check all written content for accura...Show moreLast updated: 4 days ago