Writing / Editing

Writing / Editing Job Duties : Create content campaigns that align with marketing objectives and company goals

Produce, edit and customize content for all our platforms, including our website, LinkedIn, Medium and Facebook

Pitch articles to third-party websites for publication and guest post on partner websites

Perform online and on-the-ground primary research for blog posts, articles, guides and other content

Work with the marketing team to analyze content performance metrics, such as total attention time, click-through rate and social following growth, and apply those insights to improve existing content and develop better content ideas for the future

Write and A / B test our web copy, including CTAs, value props and landing pages