Overview
Salary Range : 50,000-60,000
Summary Description
Plan and execute advertising, events, product promotion and activities to help achieve exposure for this Las Vegas based company.
Key Results Areas :
- Coordinate and plan events for all in-house and remote activities.
- Direct and coordinate production of advertising and promotional spot announcements, press releases and direct mailings to customers.
- Work with local radio stations for remotes, newspaper and magazine publishers and distributors.
- Handle community related events involving local businesses, nonprofits, charity events and fundraising.
Major Duties and Responsibilities :
Advertising and Promotions Department Operations
Consult with General Manager on all advertising, promotional and event ideas.Discuss and create promotional ideas with other department managers.Confer with officials of newspaper, billboard advertisers, ad agencies, radio and television stations to negotiate advertising contracts.Create, review and / or oversee newspaper / magazine, radio or television, social media, and other promotional publications.Write press releases, newspaper, and magazine ads. Create advertising and promotional materials (fliers, signs, etc.) and shop to find the best printers to produce them.Manage periodic direct mail campaigns for the business.Organize company events, such as open houses, anniversary celebrations and customer centered promotions or events.Monitor and analyze events to determine cost effectiveness of each event.Create and maintain a positive image for the company in the community.Authorize information for publication such as interviews with reporters or articles, interviewing different departments or in accordance with any activities with the company.Build partnerships with surrounding businesses to promote the company and brand.Customer Service
Send out mailings on new catalog availability, customer clinics and any other notifications necessary for incentives to visit our company.Distribute fliers on upcoming events.Attend training sessions to keep current with marketing and event planning techniques that will benefit the company.Other Duties – As Assigned
Commitments :
Be honest and fair in all business dealings.Be flexible with the schedule.Act in a professional and courteous manner and have a positive attitude with employees and customers.Qualifications and Job Requirements :
Must have an outgoing, likeable personality.Excellent communication skills and demonstrated “promotional skills”.Knowledge and experience with high volume marketing and event planning.Proven ability to work with existing and new technology including cell phones, computer programs, editing software, email, texting and more.Ability to communicate with customers and staff using multiple platforms such as email, calls, texts, social media and marketing programs.Physical Demands :
To be present at the events which are promoted.To be able to work extended hours occasionally for offsite or after-hours events.The position will demand time walking throughout the business, standing, sitting at a desk, digital screentime and occasional traveling.Working Conditions :
Sometimes exposed to chemicals or airborne particles.In door and outdoor events that can range in temperature and decibel volume.Compensation
Compensation is an exempt annual salary ranging from fifty to sixty thousand dollars based on experience.