Multichannel Marketing and Strategy Expert

Job Document

Multichannel Marketing and Strategy HCP

Indegene Encima is seeking a highly talented senior level Marketing Strategy and Services lead to serve our clients in the Central West NJ / NYC area. In this role the incumbent will be assigned to Pharmaceutical / Healthcare client(s) and leverage their multi-channel expertise to drive HCP MCM program strategy, planning, tactics selection, program development, launch, vendor management, and program KPIs.

MCM includes both offline and online activities and includes, but is not limited to, websites, search, email, direct mail, 3rd party addressable media, tele-sales, e-detailing and social media.

The incumbent will be working across a number of functions must have a well-developed ability to navigate complex business structures, resolving problems as they come up and keeping multiple stakeholders engaged. Managing client deliverables, setting expectations, timeline management and meeting business needs are critical. This could be a Sr. Manager or Director level role, based on experience, and will report to SVP of Multi-Channel Marketing Services at Indege Encima.

Responsibilities :

• Responsible for tactical design and execution of MCM plans including :

o Lead development of MCM deployment plans

o Lead development of project briefs and other necessary requirements documents

o Manage or oversee management of project timelines and deliverables

identify and manage channel interdependencies

o ensure all activities are tied to measureable results

o ensure data is incorporated into decision making to improve effectiveness of MCM investments

Skills & Requirements

Qualifications :