Talent.com
Senior Digital Media Buyer Job at LaneTerralever in Phoenix

Senior Digital Media Buyer Job at LaneTerralever in Phoenix

LaneTerraleverPhoenix, AZ, United States
16 days ago
Job type
  • Full-time
Job description

Job Description

Our digital media team is an integral part of our newly created Growth Marketing department. Within this team you'll have a direct and tangible impact on both our clients' and your success. Candidates that bring a positive attitude and a desire to be in the thick of things is a must for this role.

LT's Growth Marketing department is adding a Sr. Digital Media Buyer to our growing team. The Sr. Buyer will be a critical member of our department as both an individual contributor and a thought leader in the agency. The position offers a growth path into a management role as we continue to build out the team.

The candidate we are looking for will exhibit these proficiencies and behaviors :

  • You can be handed a flowchart for existing campaigns and manage all the campaign line items listed, including but not limited to a mix of paid social, search, programmatic display, retargeting and native ads.
  • You are confident buying multi-million-dollar annual budgets, and provide the same level of care to clients with $500 monthly budgets.
  • You understand the dynamic nature of an ad agency and can adapt quickly to changes, while still thinking strategically with a longer-term focus.
  • You are confident you know the advertising industry acronyms from IAB to GTM to CPL, but more importantly, can explain these things in plain language to clients and team members.
  • Your superpower is optimizing campaigns to meet and exceed client business goals.

General Estimates of Time Spent :

  • Buying (70%) - Hands to keyboard setting up and optimizing campaigns in various ad platforms
  • Reporting / Analytics (20%) - Pulling data, developing graphs and charts, building presentations
  • Miscellaneous (10%) - investigating and setting up tracking with platform pixels / tracking tags, evaluating vendor capabilities, team collaboration, etc.

    • Things you'll do :

  • Spend most of your day in various ad platforms including, but not limited to :

    • Meta (Facebook / Instagram)

  • Google Ads (including YouTube)
  • Microsoft Ads
  • Programmatic DSPs such as The Trade Desk and StackAdapt
  • Native Ad Platforms such as Taboola or Outbrain
  • Social Ad Platforms such as Pinterest, Snapchat, Twitter, LinkedIn and TikTok
  • Community-based Ad Platforms such as Reddit and NextDoor
  • Ensure that all campaigns are running as planned, on budget and [SP1] with the proper creative message
  • Monitor accuracy of ordered media and digital campaigns
  • Plan, build and execute A / B tests across digital channels to discover performance insights
  • Resolve discrepancies in a timely and accurate manner
  • Prepare weekly, monthly, and / or quarterly reporting as needed by client
  • Be a client-facing representative of the Digital Media team where you will lead dashboard walk-throughs and other reporting updates
  • Manage personal work capacity (i.e. be accountable for your commitments) through internal project management platform
  • Participate in all interactive assignments which includes strategy and planning for programmatic buying (display, rich, video), social media buying, and search engine marketing
  • Assist in the identification and qualification of digital media vendors for client strategies; build strong relationships with these partners by communicating and collaborating frequently
  • Lead training and certification efforts for teammates across the digital ecosystem
  • Promptly communicate inter-departmentally
  • Collaborate with and provide support to traditional media department as needed

    • Role Requirements

  • 3+ years' experience in digital media buying / campaign management across all major channels (Programmatic, Search, Social)
  • Strong public speaking and presentation skills
  • Excellent organizational, verbal and written communication skills
  • Must be proactive with decision making, issue resolution and putting in appropriate levels of effort to make yourself successful
  • Ability to recognize when issues should be escalated

    • Awesome-to-haves

  • 2+ years of experience working at an ad agency or ad tech vendor in a brand-side digital media role
  • Experience creating or updating Google Data Studio dashboards
  • Experience setting up Google Analytics (Universal and GA4) tracking, GTM triggers, UTM strings
  • Formal digital marketing certifications
  • Strong relationships with vendors / partners
  • Experience working in key agency verticals such as : Higher Education, Home Builders, Casinos and Gaming, Tourism and Attractions, Healthcare, B2B lead generation
  • Intermediate-level Excel skills (Pivot Tables, Lookups, etc.)

    • J-18808-Ljbffr

    Create a job alert for this search

    Digital Media Buyer • Phoenix, AZ, United States