Associate / Assistant Athletics Director for Marketing

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Position Title Associate / Assistant Athletics Director for Marketing

Location Boone, North Carolina

Faculty Rank No

Provide Rank

Position Number 082911

Department Athletics Office - 120000

Position Summary Information

Minimum Qualifications

Bachelor's degree from an accredited college or university with major coursework in sports management, business administration, or a related field. Degrees in other fields will be considered if the candidate has relevant experience.

Minimum of 3 years of experience with progressively increasing responsibility in a collegiate athletic athletics department.

Working knowledge of

NCAA

rules and regulations with a personal commitment to operate within those rules is required.

Experience working with an athletics department and sports marketing departments.

Customer service and management experience.

Must be available to cover full athletics event schedules, which may include managing the marketing staff, working consecutive nights and weekends and during tournaments, and traveling to away events as necessary.

License / Certification Required

Preferred Qualifications

Master's Degree

5+ years of experience with progressively increasing responsibility in a collegiate athletic athletics department.

Experience leading a marketing staff

Excellent organizational and communication skills

Ability to prioritize and handle many tasks at once

Experience producing a detailed run of show at large events

Excellent relationship-building and interpersonal skills, with the ability to interact comfortably and effectively with both internal and external clients at all levels of the organization

Ability to work well in a team environment and to have leadership skills

Experience with the Paciolan ticketing system

Essential Duties and Responsibilities App State Athletics is seeking a motivated, passionate, and service-oriented individual to become the

Assistant or Associate Athletic Director for Marketing.

This position will report directly to the Senior Associate Athletic Director for Revenue Generation.

This individual will need to use skills as a seasoned, experienced intercollegiate athletics professional with a full understanding of collegiate marketing operations , as well as campus / department policies and procedures, to plan, administer, and coordinate the daily operations of these complex programs.

Some key responsibilities of this role include the opportunity to :

Direct responsibility for all marketing and promotional campaigns, brand development, and game entertainment for the athletics programs and shoulder initiatives in support of the mission of the App State Athletics Department

Direct responsibility and management of all elements for football and basketball (marketing, budgeting, promotions, sales, brand exposure), and supervision of director's and assistant director's marketing and promotion initiatives at the remaining sports

Primary day-to-day marketing contact for Sports Productions, Multi-Media Rights partner; Game Operations, Mountaineers Athletic Fund, and Strategic Communications

In coordination with senior administration and the ticket office, develop group, season, and single-game ticket strategies and campaigns for ticketed sports to meet department wide financial objectives and goals

Oversee initial concept and management in the design and distribution of all promotional material

Further optimize the use of Paciolan ticketing system and

database. To include enhancement of PACMail, mobile ticketing advertising, and partnering platforms

Continuation of grassroots marketing efforts, in addition to developing a digital media advertising and promotional strategy to maximize the return on investment, thus creating a culture of making data-driven decisions

Develop innovative methods to reach new fans while engaging and retaining the existing fan base through ticket sales and Mountaineers Athletics Club memberships

Continue to cultivate on campus relationships to drive student and faculty / staff attendance

Provide a superior level of customer service to ensure a positive experience for all patrons to promote App State Athletics

Athletic Department liaison to App State Marching Band

Perform related duties and responsibilities as required

May be required to assist with non-athletics events as needed

Type of Position Full Time Position

Staff / Non-Faculty Staff / Non-Faculty

VISA Sponsorship?

Appointment Type 1.0

Work Schedule / Hours Varies, nights & weekends

Number of Hours Per Week 40+

Number of Months Per Year 12

Mandatory Staff No

Suggested Salary Range Commensurate with experience.

Physical Demands of Position

Posting Details Information

Posting Date 04 / 14 / 2025

Closing Date

Open Until Filled Yes

Evaluation of Applications Begins 04 / 14 / 2025

Proposed Date of Hire 06 / 02 / 2025

Special Instructions to Applicants Please attach the required documents : Cover Letter

Resume

List a minimum of 3 professional references in the application or attach a List of References with Contact Information

Search Chair Name Sarah Strickland

Search Chair Email [email protected]

Quick Link

Posting Number 201501629P

J-18808-Ljbffr