Senior Manager, Consumer Insights

Senior Manager, Consumer Insights

About Dsc : In 2011, Dollar Shave Club didn't just shake up the shaving aislewe reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.

Since then, we've grown far beyond blades. From grooming to personal care, we've built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, Dsc is expanding into new categories and new markets, but our DNA hasn't changed. We're still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

Role Summary

The Senior Manager, Consumer Insights plays a critical role in driving a consumer-centric culture at Dsc, owning and evolving the brand's core target, and activating brand's North Star to guide campaigns, collaborations and innovation. The role is responsible for bringing disparate data across different sales channels to drive one cohesive consumer experience.

Responsibilities

• Develop, evolve and own Dsc's consumer target. Identify such a target via segmentation or demographic analysis. Drive the activation of consumer target via campaign, influencer partnership, and long-range planning
• Own and lead consumer testing with core razors and shave aids. Continue to drive product quality improvement with in-home usage testings
• Measure brand's upper-funnel performance : awareness, consideration and conversion funnel. Connect Numerator panel data, brand tracking data (e.g. Morning Consult or custom) to paint a full picture of brand health
• Lead custom research, such as ad copy testing, TURF analysis, semiotics, concept testing, CSAT, conjoint analysis, path to purchase, shelf optimization, and other types of studies
• Collaborate with DTC and Product Development teams to expand product reach and drive incrementally
• Lead consumer research for short-term and long-term innovation, from line extensions to expanding into new consumer targets and categories
• Own and manage relationships with research agencies, including but not limited to : Mintel, Accupoll, Toluna, Therefore, etc.
• Influence the Exec Team with key insights deliverables and drive an organizational culture of consumer centricity
• Manage insights team budget

Requirements

Position Type : This is a full-time exempt position. Work Environment : This position is in-office, working out of our HQ in Durham, North Carolina 4x a week. (Relocation assistance available)

Salary : $130,000-$150,000 + Bonus

Benefits

Application Process : All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and / or qualifications match our needs. If selected, you'll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled.

Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status. Reasonable Accommodation : Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing : accommodations@dollarshaveclub.com Please state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied. Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.