Manager, Advertising Testing and Experimentation

Manager, Advertising Testing And Experimentation

Best Buy is seeking a data-driven and innovative Manager, Advertising Testing and Experimentation to lead the design, execution, and analysis of media experiments across our retail media network both onsite and offsite. This role is pivotal in driving continuous improvement and innovation in media performance, helping shape the future of advertising at Best Buy and inform new ad products, experiences, formats, placements and more through a data-driven testing approach. You'll collaborate cross-functionally with product, analytics, marketing, media ops, and external partners to develop a robust experimentation roadmap, uncover actionable insights, and guide strategic decisions that enhance customer engagement and advertiser outcomes. This role is hybrid, which means you will be required to work some days on-site at the Best Buy location listed on this posting and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process What you'll do

• Plan a key role in the design and analysis of the media experimentation roadmap across channels (onsite, offsite, in-store, and emerging platforms).
• Design statistically sound A / B, holdout, and multivariate tests to evaluate effectiveness, creative impact, audience targeting strategies, inventory design, campaign incrementality, and more.
• Partner with analytics and media teams to execute experiments and ensure accurate measurement.
• Translate complex results into clear insights that guide media strategy and product development.
• Collaborate with product managers, media planners, and external partners to align testing with business goals.
• Champion a culture of experimentation and continuous improvement.

Basic skills

Preferred skills

What's in it for you We're committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially at key moments in your life. Our benefits include :

About us As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life in our stores, online, and in customers' homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here. Best Buy is an equal opportunity employer.