Marketing Referral Specialist

Position Summary :

The Referral Specialist is responsible for driving new client admissions by (1) In-person visits with referral sources (2) Creating and strengthening community partnerships / relationships (3) Providing education on services and feedback about client outcomes (4) Completing initial assessments for admission (5) Successfully managing communication between referral sources and home office.

Responsibilities Summary :

Create Referral Opportunities

• Visit Hospitals / CCRCs / SNF / AL / IL / etc and establish effective rapport with physicians, social workers, discharge planners, therapists, and other referral sources
• Participate in external marketing, including building relationships with referral sources, hosting and supporting marketing functions sponsored by “power partners” to engage in community networking and inter-personal connections
• Integrate efforts with community marketing team to ensure efforts are coordinated and in line with the team's goals
• Seek new markets (LTC Insurance, Estate Attorneys, etc) in the community to promote education and depth of influence

Educate and Inform

Plan & Document

Consultations / Assessments

Outcomes :   What defines success in this role :

70% - 20%

20% quarterly - 10%

Qualifications