Talent.com
Sr. Director of Paid Media & Partnership
Sr. Director of Paid Media & PartnershipSamsung • Englewood Cliffs, NJ, US
Sr. Director of Paid Media & Partnership

Sr. Director of Paid Media & Partnership

Samsung • Englewood Cliffs, NJ, US
30+ days ago
Job type
  • Full-time
Job description

Senior Director of Paid Media and Partnerships

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

The Samsung Home Entertainment (HE) Division is seeking a visionary, highly strategic and results-driven Senior Director of Paid Media and Partnerships to lead the holistic paid media ecosystem across national, retail, and performance channels, while driving strategic brand and commercial partnerships. This leader will build and execute integrated strategies that connect Samsung's brand moments to consumer purchase intent maximizing efficiency, performance, and brand equity across every stage of the funnel.

Role and Responsibilities

Overall

  • Lead the Paid Media and Partnerships team, driving strategy, planning, measurement, and reporting.
  • Develop a holistic paid media strategy across national, retail, and performance media to maximize sales both nationally, at strategic retail partners, and at Samsung.com.
  • Build out a comprehensive partnerships strategy that embed Samsung Home Entertainment in culture, fuel consumer passions, and deliver against joint objectives.
  • Collaborate and align plans with Executive Leadership, Integrated Marketing, Product Marketing, Corporate Marketing, Global Marketing, and other key stakeholders in a highly matrixed, global organization.

Paid Media

Media Strategy and Planning

  • Develop and oversee the fully integrated, national paid media strategies aligned with the HE Division's business objectives, national sales goals, and brand health goals.
  • Identify and understand key target audiences to build plans that will reach them effectively and efficiently.
  • Leverage first party data as well as data partnerships to reach consumers at the right time with the right message.
  • Work with leading partners to test ways to connect with our consumers.
  • Oversee planning, budgeting, and optimization of national paid media campaigns across all channels.
  • Collaborate with the marketing and product teams to ensure paid media campaigns align with product launches, promotions, and seasonal events.

    • Channel Management

  • Oversee paid media campaigns across all channels, including traditional Broadcast / Cable, CTV / OTT, OLV, Display (Programmatic and Direct), DOOH, and Social.
  • Stay up to date on emerging media channels and technologies to identify new opportunities for effectively reaching our consumers.

    • Campaign Planning and Optimization

  • Plan and execute national paid media campaigns, ensuring timely delivery and adherence to brand guidelines.
  • Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies to improve results.
  • Design and conduct in-market tests to identify the most effective campaign elements.

    • Retail Media

    Retail Media Strategy Development

  • Align retail media efforts with the Home Entertainment Division's overall marketing and sales objectives.
  • Leverage research and MMM learnings to develop a comprehensive retail media strategy to maximize sales at key retail partners.
  • Make media budget allocation recommendations to maximize national sales while simultaneously growing all accounts.
  • Deliver account-specific strategic and executional guidance for each account marketing team to execute to maximize profitable sales at each retailer.

    • Retail Partner Collaboration

  • Build and maintain strong relationships with retail media platforms and key retail partners.
  • Collaborate with retail partners to understand their advertising offerings, pricing models, and performance metrics.
  • Identify and prioritize retail media networks (e.g., Best Buy Ads, Amazon Advertising, Walmart Connect, etc.) based on their potential impact on both retailer and national sales.

    • In-Store and Online Integration

  • Ensure retail media efforts are integrated with in-store marketing strategies to create a seamless shopping experience.
  • Collaborate with retail partners to leverage in-store promotions, displays, and events to drive online sales.
  • Explore opportunities for cross-channel campaigns that combine online and offline marketing efforts.

    • Performance Media

    Performance Media Strategy Development and Execution

  • Align performance media efforts with the Home Entertainment Division's overall marketing and sales objectives.
  • Develop and execute a comprehensive performance media strategy to maximize qualified traffic and sales on Samsung.com.
  • Oversee performance media campaigns across multiple lowest-funnel channels, including Paid Search (SEM, PMax, PLA, etc.), Social, and Display.
  • Leverage advanced data capabilities to target high-propensity audiences and maximize conversion.
  • Stay updated on emerging performance media channels and technologies to identify new opportunities for campaign expansion.

    • Campaign Planning & Optimization

  • Oversee the planning and execution of performance media campaigns, ensuring timely delivery and adherence to brand guidelines.
  • Optimize campaigns based on performance data, adjusting targeting, creatives, and bidding strategies to improve results.
  • Collaborate with the Ecomm and Corporate Marketing teams to align on overall Samsung.com performance targets and initiatives.
  • Provide weekly performance updates and optimization recommendations.

    • Partnerships

    Strategy and Planning

  • Develop and execute an insights-based partnership marketing strategy that will help deliver against brand, in-market, and financial objectives of the HE Division.
  • Build a master partnership framework to strategically meet the short- and mid-term needs of the business.
  • Evaluate global partnerships under development to assess if / how to leverage global partnerships in local marketing.

    • Partnership Development

  • Identify and nurture relationships with key target partners that fulfill the strategic objectives of the HE lines of business.
  • Develop partnership frameworks for target partners to maximize the marketing value of the partnerships at minimal cost.
  • Oversee the development of partnership pitches.
  • Negotiate and secure partnerships.

    • Marketing Initiative Development and Execution

  • Lead the development and execution of breakthrough partner marketing initiatives that will cut through the clutter, drive earned visibility, increase customer engagement, and ultimately drive sales.
  • Collaborate closely with cross-functional teams, including Product Management, Integrated Marketing, Product Management, and Corporate Marketing to ensure seamless integration of partnership initiatives across all of the relevant consumer and shopper touchpoints.
  • Liaise with the partnership marketing teams across the various lines of business (Mobile, Appliance, etc.) and divisions (Samsung TV Plus, Services) to uncover opportunities to work together or lean on the influence of the broader Samsung organization to win more value from marketing partners.

    • Program Management and Measurement

  • Manage and maintain existing partnerships, ensuring they remain aligned with business goals and deliver measurable results.
  • Maintain ongoing partnership activity with studio, brand, and marketing partners to secure a constant stream of current video, static, and audio assets to be leveraged in advertising and marketing.
  • Prepare comprehensive performance reports and analyze data to inform future partnership decisions and optimize marketing strategies.
  • Manage budget allocation for partnership marketing activities and ensure cost-effective execution of campaigns.
  • Oversee assigned budget and manage internal procurement and financial processes to ensure project approvals and financial compliance.
  • Ensure that all financial, budgeting, forecasting, legal and compliance processes are being adhered.

    • General Responsibilities

    Budget Planning and Allocation

  • Create and manage media budgets, ensuring optimal allocation of resources across national, retail, and performance media as well as across channels within each to maximize ROI.
  • Monitor campaign performance and adjust budgets in real-time to maximize ROI.
  • Work with finance teams to forecast and justify budget requirements for upcoming campaigns.
    • Create a job alert for this search

    Director Paid Media • Englewood Cliffs, NJ, US

    Related jobs
    Media Director, Planning

    Media Director, Planning

    IPG Mediabrands • New York, NY, United States
    Full-time
    Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide.We are an award-winning agency built for brands who are challenging and disruptin...Show more
    Last updated: 30+ days ago • Promoted
    Director, Social

    Director, Social

    Front Office Sports LLC • New York, NY, United States
    Full-time
    Front Office Sports is seeking a dynamic Director of Social to lead and manage the day-to-day operations of our social media team. This role is designed for a true player-coach.We are seeking someon...Show more
    Last updated: 24 days ago • Promoted
    Sr. Director, Media Planning

    Sr. Director, Media Planning

    Macy's • New York, NY, US
    Full-time
    Strategic Media Planning Leader.Macy's is more than just a store.One that has captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspirin...Show more
    Last updated: 20 days ago • Promoted
    Director - Social Media Strategy

    Director - Social Media Strategy

    Bully Pulpit International • New York, NY, US
    Full-time
    Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists.We come from politics, brands, and government and we communicate without barriers and measure w...Show more
    Last updated: 30+ days ago • Promoted
    Director, Partner and Community Activations

    Director, Partner and Community Activations

    Players Alliance • Fort Lee, NJ, United States
    Full-time
    Title : Director, Partner and Community Activations (National Nonprofit).Location : Fort Lee, NJ (On Site) Non- Virtual / Non-Remote. Competitive Salary and Excellent Employer Benefits Package.Thank yo...Show more
    Last updated: 24 days ago • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Highland Falls, New York, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show more
    Last updated: 30+ days ago • Promoted
    Deputy Director of Communications, Media and Social Media Strategy

    Deputy Director of Communications, Media and Social Media Strategy

    Columbia University • New York, NY, United States
    Full-time
    Job Type : Officer of Administration.Salary Range : $115,000 - $145,000.The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to depar...Show more
    Last updated: 13 days ago • Promoted
    Director, Paid Media Strategy (Franchise)

    Director, Paid Media Strategy (Franchise)

    Wpromote • Staten Island, NY, US
    Full-time
    Director, Paid Media Strategy (Franchise).As a Director of Paid Media Strategy, you will serve as a key strategy lead within the agency, partnering with clients to address their business objectives...Show more
    Last updated: 5 days ago • Promoted
    Senior Manager, Digital Media- Affiliate Partnerships

    Senior Manager, Digital Media- Affiliate Partnerships

    Walmart • Hoboken, NJ, US
    Full-time
    Senior Manager, Digital Media- Affiliate Partnerships.Manager of Content & Influencer Affiliate Partnerships, your focus will be to develop and lead business strategies, partnerships, and activatio...Show more
    Last updated: 12 days ago • Promoted
    (Senior) Partnerships Manager

    (Senior) Partnerships Manager

    Vitable Health • Bronx, NY, US
    Full-time
    We asked ourselves What if better care didn't cost more?.That's why we built Vitable : the health benefits platform making healthcare better for employers of everyday workers.We bring accessible, h...Show more
    Last updated: 21 days ago • Promoted
    Senior Director, Social Media Analytics

    Senior Director, Social Media Analytics

    Movers+Shakers • New York, NY, US
    Full-time
    Senior Director, Social Media Analytics.Want to work on the cutting edge of social media? Want to join a company whose brand is so strong that we get unsolicited clients reaching out every week? Wa...Show more
    Last updated: 7 days ago • Promoted
    Director, Paid Media

    Director, Paid Media

    IPG DXTRA • New York, NY, US
    Full-time
    Resolute is a data driven media and measurement agency.Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to au...Show more
    Last updated: 30+ days ago • Promoted
    Paid Media Director

    Paid Media Director

    Patreon • New York, NY, United States
    Full-time
    Patreon is a media and community platform where over 300,000 creators give their biggest fans access to exclusive work and experiences. We offer creators a variety of ways to engage with their fans ...Show more
    Last updated: 3 days ago • Promoted
    Director Of Channel Partnerships

    Director Of Channel Partnerships

    MinIO • Bronx, NY, US
    Full-time
    Director Of Channel Partnerships.MinIO is the leader in high-performance, hyper-scale object storage.The company's commercial offering, AIStor, is built for the exascale data infrastructure challen...Show more
    Last updated: 5 days ago • Promoted
    Associate Director, Paid Media

    Associate Director, Paid Media

    Dotdash Meredith • New York, NY, US
    Full-time
    Associate Director, Paid Media.The Associate Director will manage a team of specialists tasked with managing branded content distribution and social advertising campaigns from launch to completion,...Show more
    Last updated: 2 days ago • Promoted
    Director, Media Strategy (must have DTC & HCP experience)

    Director, Media Strategy (must have DTC & HCP experience)

    Known • New York, NY, US
    Full-time
    Director, Media Strategy (Must Have DTC & HCP Experience).We have created a world where art and science are best friends. Known is a modern marketing company engineered for the unprecedented opportu...Show more
    Last updated: 7 days ago • Promoted
    Director, Media Strategy

    Director, Media Strategy

    SourceCode Communications • New York, NY, US
    Full-time
    Quick Apply
    What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some of the biggest consumer and B2B technology brands.At...Show more
    Last updated: 30+ days ago
    Paid Media Lead

    Paid Media Lead

    NYC Staffing • New York, NY, US
    Full-time
    Our Fortune 500 financial services client is seeking an experienced Paid Media Lead to support a variety of strategic marketing and media initiatives. This is a nine-month assignment.Candidates must...Show more
    Last updated: 2 days ago • Promoted