Ecommerce Specialist

E-Commerce Specialist Job Description

Who we are :

Marie Nicole Clothing, founded in 2017, provides adorable, affordable, and comfortable children's clothing, from newborn to pre-teen. We are a passionate, innovative, action-oriented team, where employees are the foundation of our business, and our culture is our priority. With a progressive, action-oriented management team, MNC is a place where our team values others, and we have a true work-life balance. We sell primarily through our website , and we are planning for continued growth with the recent opening of a new expanded warehouse facility. We are looking for new team members who will grow with us as we elevate to the next level!

What are we looking for :

Marie Nicole Clothing seeks an E-Commerce Specialist to support our company's product, creative, and marketing team. You will oversee the daily management, production and optimization of our online store, , as well as other channels including email, and wholesale. This role combines strategic thinking and an understanding of web analytics, with hands-on execution, to ensure the optimal presentation of products, offers, brand, marketing and overall customer experience.  Essential skills for this role include expertise in e-commerce platforms such as Shopify, email platforms such as Klaviyo, web analytics, digital marketing, copywriting, and strong communication and organizational skills.  This is a great opportunity to make a significant impact on a small team, with opportunities for professional development within ecommerce and digital marketing.

ESSENTIAL DUTIES AND RESPONSIBILITIES :

• Execute daily website content updates, including promotional messaging, banners, product merchandising, and brand content.
• Merchandise new products, ensuring imagery, copy, and tags are on-brand and accurate.
• Maintain website taxonomy and navigation structure in order to optimize product visibility
• Ensure that homepage and category banners, collections, and featured content are maintained and current in accordance with marketing campaigns and promotions.
• Assist in creating and formatting landing pages for seasonal collections and product stories.
• Light production of visual assets, including resizing and light editing to maximize contextual impact
• Monitor and report on website traffic, sales data, and key performance indicators (KPIs) using analytics tools to identify trends and opportunities for improvement.
• Ensure that website content and metadata follows SEO best practices
• Maintain positive relationships with platform partners to resolve issues and maximize partnerships through feedback and consistent communication.
• Stay on top of upcoming projects and provide feedback / updates through weekly creative meetings and touchpoints.
• Partner with our Customer Service Team to make sure the brand voice is consistent.
• Assist in Email marketing production by designing and building email campaigns using Klaviyo templates and drag-and-drop tools.
• Assist with building and updating automated email flows (welcome series, cart abandonment, post-purchase, etc.).
• Track and report basic metrics like open rates and click-throughs for emails.

JOB REQUIREMENTS :

KNOWLEDGE, SKILLS, AND ABILITY :