Manager, Integrated Product Marketing| Retail Bank

Manager, Integrated Product Marketing| Retail Bank

Are you someone who can operate between the business & customers to build a go-to-market strategy for products? Capital One is seeking a Product Marketing Manager to join our dynamic Integrated Strategy team. In this role, you will be at the heart of our marketing efforts, leading the development of product identity, creative and messaging strategies for integrated campaigns that connect with various types of consumers that drive business results.

Responsibilities :

• Assess the Market : Drive a research agenda & analysis to understand customer needs, market trends, and competition
• Product Positioning : Develop and refine compelling value propositions, market-facing messaging, and core narratives that clearly articulate product & feature benefits that meet customer needs and are differentiated from competitors
• Lead Creative Strategy : Translate business objectives and consumer insights into powerful creative briefs that inspire our internal creative teams and external agency partners to develop best-in-class advertising.
• Develop Messaging Strategy : Craft clear, compelling, and customer-centric messaging hierarchies and narratives that resonate with our target audiences and can be adapted across a variety of marketing channels.
• Drive the Learning Agenda : Champion a test-and-learn mindset, defining the key strategic questions we need to answer, developing hypotheses, and partnering with analytics teams to measure campaign effectiveness and uncover insights that will fuel future marketing efforts.
• Marketing Campaign Calendar : Develop a roadmap that outlines all planned marketing activities across all segments & products.
• Champion Campaign Integration : Collaborate with cross-functional teamsincluding Brand, Channel Leads, Product Strategy and others to ensure a cohesive and seamless customer experience across the entire marketing ecosystem.

This Associate Should Bring :

Basic Qualifications :

Preferred Qualifications :

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Riverwoods, IL : $132,800 - $151,600 for Manager, Marketing

McLean, VA : $146,100 - $166,700 for Manager, Marketing

Richmond, VA : $132,800 - $151,600 for Manager, Marketing

Wilmington, DE : $132,800 - $151,600 for Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and / or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

Capital One is an equal opportunity employer (EOE, including disability / vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com.