Communications Specialist - Strategic Planning & Marketing - Full Time

Summary

JOB DESCRIPTION

The communication specialist. develops and executes communications plans for new initiatives, media events, grand opening events, and notable achievements and milestones; and should work effectively with regional media to pro-actively pitch stories and respond in a timely manner to requests. Manages the internal corporate communications tools and may serve as the corporate spokesperson.

The communications specialist assists in implementing crisis and / or disaster response communications and is a key contact for Emergency Preparedness activities within all Guthrie entities.

Serves as an integral part of the Strategic Planning and Marketing team. Acts as liaison with internal clients, outside vendors / agencies and media representatives. Responsible for creating and nurturing a positive image of the Guthrie enterprise (including individual

entities & organizations) in both the internal (employees) and external (patients, trustees, media and communities) environments.

Experience

Bachelor's degree in journalism, public relations, communications or equivalent knowledge, with a minimum of three years of experience in communications, media relations and project management. Health care experience highly desirable.

Excellent writing and editing skills required, as well as a solid understanding of how to write in AP style. Proficient in Microsoft Suite, including PowerPoint, Excel, Word, Outlook, and SharePoint .

Must possess excellent problem solving skills, sound judgment, and integrity to keep confidential information private. Diplomatic skills required to work with internal clients and media.

Education

B.A or B.S. in Journalism, Communications, Marketing or related discipline required.

Essential Functions

Serves as a media spokesperson and public relations officer for Guthrie Corporate Communications

Manages the internal and external communications platforms, including social media and other online platforms

Develops communication plans and launches media strategies for new services and programs; notable achievements and milestones; and grand opening events. Manages all necessary work (both internal and external) needed for logistics, interviews, photography, B-roll and other collateral as required. Provides timely action and thorough documentation.

Responds to media requests for information in a timely manner including scheduling media tours, and interviews with management and physicians

Responds creatively to internal customers needs for increased exposure (internally and / or externally) by developing news articles / pitches, event planning, public speaking opportunities and social media postings.

Assists manager with crisis communications planning and implementation of internal / external communications strategies in event of activation of the plan

Provides after-hours support for media coverage as scheduled in rotation with team members.

Provides administrative support to “Ask About” by monitoring and reviewing questions and soliciting responses, from subject matter experts on Workplace

Composes and prepares for publication content for external enterprise website, social media forums and Guthrie intranet

Other Duties

Able to effectively complement the marketing strategies with media pitches and internal communications to build business for Guthrie entities.

Able to develop and maintain strong and credible relationships with media

Willingness to assume and perform other job-related duties as assigned

Demonstrates personal and professional integrity, including discretion and confidentiality

About Us

Joining the Guthrie team allows you to become a part of a tradition of excellence in health care. In all areas and at all levels of Guthrie, you’ll find staff members who have committed themselves to serving the community.

The Guthrie Clinic is an Equal Opportunity Employer.

The Guthrie Clinic is a non-profit, integrated, practicing physician-led organization in the Twin Tiers of New York and Pennsylvania. Our multi-specialty group practice of more than 500 physicians and 302 advanced practice providers offers 47 specialties through a regional office network providing primary and specialty care in 22 communities. Guthrie Medical Education Programs include General Surgery, Internal Medicine, Emergency Medicine, Family Medicine, Anesthesiology and Orthopedic Surgery Residency, as well as Cardiovascular, Gastroenterology and Pulmonary Critical Care Fellowship programs. Guthrie is also a clinical campus for the Geisinger Commonwealth School of Medicine.