Community Relations Director (Internal Sales Director)

Community Relations Director (Internal Sales Director)

Job Category : Communications / Marketing

Requisition Number : COMMU012161

Location : Brewster, MA

Employment Type : Full Time Salary Exempt

Salary Range : Competitive plus Commission

Department : Administrative

Summary : The Community Relations Director is responsible for achieving maximum occupancy and total revenue potential of the community by attracting qualified prospects to the community and converting those prospects into residents. Manage and cultivate the sales and marketing plan, leads and database and the move-in process in its entirety.

Essential Functions :

• Regularly meets the sales standards as set by the VP of Sales
• Answers telephone inquiries, schedules visits, conducts tours and closes sales as per sales and marketing goals
• Meets and greets visitors and tours prospects
• Consistently uses all Maplewood sales tools
• Ensures that the building shows a positive first impression, communicate issues to supervisor
• Ensures model apartments are well appointed, clean, and neat
• Ensures qualified leads are entered in YARDI
• Cultivate leads and database, including written and oral communication
• Ensure use of YARDI within community is timely and accurate
• Ensures all lead sources are identified in the YARDI system
• Ensures inquiry forms are always available at the front desk and provided to all managers
• Works with the Executive Director to resolve any community presentation issues
• Maintains or grows occupancy to maximum levels
• Works collaboratively with department heads to emphasize the team's role in sales and participation in the community sales & marketing plans
• Monthly mystery shop results score above 80%
• Plans and coordinates two lead generating events each month
• Proactively identifies and pursues publicity opportunities
• Coordinates new resident move-in process with support of management team, including all required paperwork, unit readiness, resident requests and welcome event
• Meets monthly budget targets, with any variances to be discussed with the Executive Director
• Provide monthly sales and / or customer service training to concierges and managers
• Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition
• Identifies primary and secondary markets with appropriate sales strategies and tactics
• Gathers YARDI reports for analysis and interpretation (to identify solutions)
• Provide Manager on Duty weekend coverage as scheduled
• Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities) in February & August

Education / Experience / Licensure / Certification :

Why You'll Love Working With Us :