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Digital Content Writer Job at Northwood University in Midland

Digital Content Writer Job at Northwood University in Midland

MediabistroMidland, TX, United States
30+ days ago
Job type
  • Full-time
Job description

Join to apply for the Digital Content Writer role at Northwood University .

Overview

Northwood University seeks a talented and creative Digital Content Writer to join our Marketing & Communications team. This role is responsible for creating compelling, strategic content that communicates the university’s mission, values, and impact across digital and social channels, driving engagement with prospective students, alumni, donors, faculty, and students.

Responsibilities

  • Write and edit high-quality content for digital platforms including the website, social media, email campaigns, and blogs.
  • Create engaging, persuasive messaging aligned with institutional priorities.
  • Collaborate with internal departments to identify and craft impactful stories.
  • Translate complex academic topics into accessible content.
  • Ensure content adheres to brand voice, tone, and standards.
  • Optimize content for SEO, AI, and accessibility (ADA compliance).
  • Contribute to content planning, audits, and calendars.
  • Monitor content performance and recommend improvements.

Qualifications

  • Bachelor’s degree in Communications, English, Marketing, Journalism, or related field.
  • 2–5 years of experience in digital writing, content strategy, or journalism; higher education experience is a plus.
  • Excellent writing, editing, and storytelling skills.
  • Familiarity with digital marketing practices, SEO, UX writing, and content management systems like WordPress.
  • Ability to manage multiple projects and meet deadlines.
  • Strong interpersonal and collaborative skills.

    • Preferred Skills

  • Experience with analytics tools (e.g., Google Analytics).
  • Basic skills in visual content creation (e.g., Canva, Adobe Creative Suite).
  • Understanding of accessibility standards and inclusive language.
  • Knowledge of AP style and editorial calendars.
  • Experience with CRM tools for email and text messaging.

    • Additional Information

    Northwood University emphasizes free enterprise and individual responsibility. Candidates should align with these values and familiarize themselves with the university’s mission and outcomes at www.northwood.edu / aboutus / .

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    Content Writer • Midland, TX, United States