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Creative Ads Copywriter Floowi Inc Job at Floowi, Inc. in Houston

Creative Ads Copywriter Floowi Inc Job at Floowi, Inc. in Houston

MediabistroHouston, TX, United States
2 days ago
Job type
  • Full-time
Job description

Short Description :

We’re looking for a hybrid Creative Ads Copywriter to join a fast-paced, performance-driven team. This role blends creative direction and copywriting to craft high-converting paid ad campaigns. You’ll work across platforms like Facebook, TikTok, and YouTube, collaborating with growth and media teams to develop ad copy, lead creative strategy, and manage end-to-end campaign execution.

Compensation : Competitive salary in USD

Language Requirements : Advanced English (C1+)

Location : 100% Remote

Start Date : ASAP

What We Offer :

  • A creative, high-performance team environment
  • Full ownership of campaigns from concept to delivery
  • Ongoing learning opportunities across media, design, and strategy
  • Collaboration with experienced designers and media buyers

Responsibilities :

Copywriting & Messaging (40%)

  • Write and iterate copy for Facebook, TikTok, YouTube ads, and landing pages
  • Turn buyer personas and testing data into compelling ad messages
  • Develop strategic messaging that drives conversions

    • Creative Direction & Visual Strategy (40%)

  • Create clear, actionable briefs for designers, including visual direction, video cuts, and image ideas
  • Analyze previous ad performance to identify winning angles and guide creative iterations
  • Source and share creative references, benchmarks, and swipe files from other brands and markets
  • Ensure that all creative assets are aligned with buyer personas, brand voice, and performance insights
  • Review existing client assets to draw inspiration and ensure proposed ideas are realistic and feasible to produce

    • Collaboration & Review (20%)

  • Lead internal reviews before delivering to clients
  • Work with designers, media buyers, and content teams to launch full campaigns
  • Oversee creative execution from idea to final asset

    • Qualifications :

  • 3+ years in performance copywriting or creative strategy
  • Proven portfolio of high-performing paid ads (Meta required, TikTok / YouTube a plus)
  • Strong creative briefing and feedback skills
  • Familiar with Canva, Figma, or Adobe Suite (no need to design, just direct)
  • Solid grasp of brand voice, messaging hierarchy, and positioning
  • Ability to turn audience insights into creative that converts

    • Bonus Points :

  • Experience in CRO or landing page copy
  • Understanding of SEO fundamentals
  • Familiarity with A / B testing frameworks

    • #J-18808-Ljbffr

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    Copywriter • Houston, TX, United States

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