Timberland : Senior Manager, Global Consumer Insights and Strategy

Timberland : Senior Manager, Global Consumer Insights and Strategy

Location : Stratham, New Hampshire

Reports to : Vice President, Global Strategy

Position Summary

As the Senior Manager, Global Consumer Insights and Strategy, you will lead the development and execution of Timberland's global consumer insights agenda, driving strategic decision-making across product, marketing, and brand experience throughout the new 'One VF' GTM process. You will be a key member of the Global Strategy team and a thought partner to cross-functional leaders, championing a culture of consumer obsession and ensuring our global brand and business strategies are grounded in insight and focused on delivering on consumer needs. As a key business partner, you will identify knowledge gaps and opportunities, design relevant research and data analysis projects, generate and deploy insights with impact in the business.

This role requires a strategic, analytical, and collaborative leader with a deep understanding of our business, of consumer behavior, market dynamics, and the ability to translate insights into actionable business strategies. You will manage high-impact research initiatives, influence global and regional teams, and elevate Timberland's consumer-centric approach across the organization.

Key Responsibilities

Consumer Insights Leadership

• Lead the global consumer insights strategy, aligning research priorities with brand and business objectives
• Design and manage research programs (quantitative, qualitative) to uncover consumer, cultural, and category insights
• Translate insights into strategic recommendations that drive brand growth, innovation, and consumer engagement
• Champion the evolution of Timberland's insights capabilities by exploring new methodologies, tools, and data sources (e.g., digital analytics, social listening, AI-driven insights) and sharing across VF
• Effectively manage the research budget and develop strategic partnerships with external agencies / third-party vendors to maximize CSI resources and investments

Strategic Business Partnership

Global Strategy

Stakeholder Engagement & Communication

What Success Looks Like

Skills for Success

Experience & Education

Core Competencies

VF Guiding Principles

Hiring Range : $116,000.00 USD - $145,000.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.